Plain Vanilla Corp, the developer of QuizUp, announced today that it raised $2.4 Million in Series A funding led by Greycroft Partners, Tencent, IDG ventures and BOLDStart Ventures This Series A round follows a $1.2 Million Seed round in the summer of 2012, which totals $3.6 Million raised by Plain Vanilla within the last 12 months. A number of strategic angels and funds also participated in the oversubscribed round including CrunchFund, Mesa Global, David Helgason, CEO of Unity3D and Brandon J. Beck, CEO of Riot Games.

Funds will be used to accelerate the development of QuizUp, a revolutionary Social Trivia Platform for mobile devices, as well as enabling Plain Vanilla to expand content acquisition and presence in new markets such as Asia.

“Plain Vanilla has already shown great traction with their unique QuizUp technology in games such as Twilight Saga QuizUp and Math QuizUp,” said Alan Patricof, managing director at Greycroft Partners. “We are extremely excited about Plain Vanilla’s vision to leverage their technology to create a completely new approach to the social gaming space.”

“We are thrilled to be re-investing in Plain Vanilla as the company has exceeded every milestone it set out to achieve in its seed round,” said Ed Sim, Managing Partner at BOLDstart Ventures. “Real-time social trivia is a huge market opportunity with no clear winner, and we believe that Plain Vanilla is well positioned to not only be the dominant player but also has the potential to create a new social platform based on interests and mobile gaming.”

Founded by Oxford MBA Thor Fridriksson, Plain Vanilla has acquired approximately one million registered users on their real time trivia games for iOS and Android devices in the last quarter alone. The QuizUp technology allows users to compete head-to-head in real time between different mobile devices.

Video Game QuizUp By Plain Vanilla Games

“After launching our initial batch of QuizUp games we saw amazing engagement amongst our users and realized that we could use our technology to build a new kind of Social experience,” said Thor Fridriksson, CEO and founder of Plain Vanilla. “In the QuizUp platform, users will be able to discover and communicate with people around the world based on their interests, a unique and low friction way to establish connections between individuals from different cultures while also enabling the maintenance and deepening of existing relationships with friends.

In conjunction with this financing, Ellie Wheeler from Greycroft Partners and David Helgason of Unity3D will join Plain Vanilla’s Board of Directors.