The Latest News on the Social Games Market in Europe and Emerging Markets


Zynga Acquires Chinese Social Game Developer XPD Media

By Thorsten Bleich

Zynga today announced the acquisition of Beijing-based social gaming company XPD Media. The acquisition marks Zynga’s initial step into the Asian market, giving it a presence in one of the fastest growing markets and bolstering its talent in game development. “As the largest Internet market in the world, China is at the vanguard for virtual goods based gaming innovation,” said Robert Goldberg, VP of Corporate Development. “We expect our new office in Beijing and the incredible talent in the local market to play a strategic role in our mission to create the best social gaming experiences worldwide.”

XPD Media’s CEO, Robin Chan, will become Zynga’s GM of Asian business development. Co-Founder Andy Tian will lead the Zynga Beijing studio. The XPD team of 40 employees will be immediately integrated into Zynga’s global workforce and focus on engineering and product development. XPD Media, backed by True Ventures and Pilot Group, launched in early 2008 focusing on social game development for Asian and international social networks. Terms of the acquisition were not disclosed.

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