Zeevex, an InComm company, providing open virtual currency through national retailers, today announced that it has entered into an exclusive agreement with Twitpay to bring viral social network payments to the online game market.  With Zeevex Social, online game publishers have a new, low cost monetization tool with the viral benefits of payments broadcast through consumer social networks. This is ideal for the impulse shopper who wants to use mobile payments but doesn’t want to engage wireless carrier billing.

“Zeevex Social represents a new breed of payment services combining the power of Twitpay’s renowned social payment service and Zeevex’s leading open virtual currency,” said Brian Parlotto, Senior Vice President of Consumer Products and International at InComm, Zeevex’s parent company. “The gamer friendly Zeevex platform now offers online game publishers the viral power of social network payments and millions of gamers the convenience of paying through their favorite mobile social network service.”

“Twitpay believes that making use of a gamer’s social network while offering the most consumer friendly payment and lead generation solution is the perfect recipe for online game publishing success,” said Kenneth Douglas, General Manager and Executive Vice President Social Gaming and Commerce at Twitpay. “With Zeevex’s reputation for leading the open virtual currency market and with their user-friendly solution now available in over 40,000 national retailers, we knew that when it came to expanding Twitpay into online games, Zeevex Social was the best choice.”