Socialgamesobserver

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28Nov/11

Let’s Play Outside – Yazino Pulls its Casino Games from Facebook

By Regina Leuwer

Social casino games developer Yazino made a surprising announcement via its company blog: “We have recently shifted our games off the Facebook ‘canvas,’ creating our website as the main place to enjoy our games.”

The London-based social gaming startup offered several casino apps on Facebook, reaching nearly 420,000 monthly active users (MAU).  In the past, users were able to play both on Facebook as well as on Yazino.com. Now, players who click on apps like Slots Wheel Deal are directed to Yazino’s website and are still able to log in using Facebook Connect, keeping the same account and in-game friends.

Platform limitations are given as the reason for moving away from Facebook canvas: “Letting you play directly on our website gets rid of the narrow window of the blue-bordered Facebook environment (…) you can enjoy a wider view of the games as they’re meant to be experienced.”

Also, the company promises faster loading times and better user experience, because, on their own website, “there won’t be any more distraction from advertising at the sides of the page. That means you can focus on winning that hand, building up your bonus bank, and chatting with friends, rather than being interrupted by ads.”

Yazino plans to introduce profile pages and other enhancements to its gaming platform. Last week, the company announced High Stakes, a new slots game.

One Response to “Let’s Play Outside – Yazino Pulls its Casino Games from Facebook”

  1. [...] by virtual economy expert Dr. Martin Burckhardt and the company Ludic Philosophy.November 28: Yazino pulls its casino games from Facebook UK-based social casino games developer Yazino made a surprising announcement to shift their games [...]

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