Xyologic, a Berlin based online service for discovering mobile apps, today announced the Closed Beta release of its new Android search engine. The service harnesses new and powerful technologies that offer users a new type of mobile app exploration experience. Xyologic is also announcing having secured an undisclosed investment round from prominent venture capitalists and an angel investor, backing Xyologic’s vision for mobile app search.
For the past year and a half, Xyologic has gathered information on how users search for apps, including the queries they type and their search behavior. From their findings, Xyologic has built a powerful search engine for mobile apps which understands vaguely expressed user queries.
“We don’t claim to ‘solve’ any of the big issues of our industry. But we believe we have some new, better answers. We are releasing our service in Closed Beta to show some of the work we have done so far, get feedback and continue our work,” said Xyologic cofounder Zoe Adamovicz.
Matthaus Krzykowski, Xyologic cofounder, said, “Mainstream smartphone users understand that apps let them do great things on their phones and tablets, however most don’t know what their options are. Less than 5% of mobile app searches include searches for app brands like Zynga or Angry Birds. Over 80% of all users put app and game genres like ‘puzzle games’ or ‘music’ into the search box. They are curious, obviously, and this is how they express their curiosity.”
Alongside their launch, Xyologic is also announcing an undisclosed investment round from Rick Thompson’s Signia Venture Partners, Klaas Kersting and Eric Wahlforss. “Mobile gaming is spearheading the mobile app revolution and hence we are particularly proud that gaming legends such as Rick and Klaas are sharing our vision,” said co-founder Zoe Adamovicz.
Xyologic intends to use the funding to increase the speed of its new app search rollout for other mobile platforms including iOS, and to continue technological leadership in the apps search engine field.