WildTangent is announcing today that its upcoming Android games service will include games from top mobile developers Glu, GameHouse and Halfbrick. Consumers have the unique choice to play the premium versions of these developers’ games for free first with advertising, rent them for a fraction of the retail price and purchase the titles they want to own. Every rental applies quickly toward ownership. Games such as Fruit Ninja, Cake Mania and Collapse! are some of the titles to be in the service. Designed to appeal to game players of all types and interests, the games catalogue will launch with a strong variety of popular games and will continually add new, quality games that will be easy to discover and play.

WildTangent represents a wide global audience of passionate gamers. We at Glu are driven to connect with mobile gamers everywhere and we are pleased to offer a few of our most popular premium titles to their Android users,” said Adam Flanders, General Manager North America, Glu. WildTangent will offer its WildCoins virtual currency within the service for rental and in-game item purchase. WildTangent’s BrandBoost advertising platform will also be incorporated, providing consumers with free game rentals and in-game items.

WildTangent has announced its partnership with the Levi’s by bringing the Levi’s Curve ID product to a Mall World on Facebook. Through WildTangent’s collaboration with the Levi’s it brings its proprietary ad platform BrandBoost to Mall World. “Shoppers” can earn coveted in-game items by engaging in a Levi’s virtual fit. Players can also earn a pair of virtual Levi’s Curve ID jeans by exploring a new, virtual Levi’s retail store within the social game. More than six million women and girls play Mall World each month on Facebook. In the game, enterprising types can run their own fashion boutique while fashion-forward trendsetters can shop to their heart’s content.

In Mall World, WildTangent brings to life Levi’s Curve ID custom fit system that is based on shape and not size by leveraging game developer 50cubes ability to integrate the brand’s “Digital Fitting Room” into the game. WildTangent’s BrandBoost platform enables brands to sponsor access to additional playing time or virtual goods that players would otherwise have to pay for. The platform also makes possible the dynamic delivery of branded virtual goods into social games on Facebook. BrandBoost supports third-party ad serving and reporting as well as creative formats ranging from long-form video to social engagement activities.

WildTangent today announced a partnership with MindJolt. With a footprint spanning Facebook, MySpace, Hi5, Orkut and MindJolt.com, MindJolt reaches more than 20 million gamers across the web. WildTangent want to offer high impact video and rich media advertising on MindJolt’s game properties. “We’re excited to team with WildTangent to bring the largest brand advertisers in the world to the MindJolt game platform, exposing them to a captive and relevant audience,” explained Josh Yguado, senior vice president, MindJolt.

A Nielsen study released on August 1 finds that Americans spend a whopping 32.9 percent of their Internet time in social networks and playing online games. WildTangent’s advertising platform, which includes partner relationships, currently reaches nearly half of US online game players across social, casual and free-to-play MMO’s. This partnership now extends WildTangent Media’s reach on Facebook by combining the MindJolt audience with those of other top gaming apps like Bejeweled Blitz and Family Feud.

“Advertisers are clearly excited by the scale of social gaming,” said Dave Madden, executive vice president at WildTangent. “But they are finding it difficult to activate in the space due to cost and timing issues related to deep integration in top social games. We are offering an on-ramp allowing them to reach one of the largest social gaming audiences with video and engagement based advertising.”