FC Barcelona has presented the ‘FC Barcelona Fantasy Manager 2012’ social game, a multiplatform, multilanguage title available for Facebook and iPhone , with which football fans are able to manage the club in first person. Users can interact with other users, play with their friends, compete against other teams and test their skills as potential managers of FC Barcelona. The game involves creating a team, training session and keeping players fit for matches. Users can also build their own training facilities, extend them, control club finances, compete in exclusive tournaments against users all around the world and win prizes. Players can use the FC Barcelona youth system, form their own team or leave it to Coach Guardiola himself to create the team.
The results reflect what is happening in the football world and add to the realism of the experience. According to Dídac Lee, the director responsible for New Technologies, the launch of Fantasy Manager means FC Barcelona “is opening a new line of income that also helps make our club more international. Anybody who has ever wished they could be Guardiola has an easy way of doing that thanks to this game.” The game was created by The Bench, a Spanish company specualized on sports games. This title is the latest in their rapidly expanding Fantasy Manager Franchise. Just days ago Real Madrid launched its own social game
Another European Top Club to annouce its social game is Chealsea, being the first English club to introduce fans to a football-themed social game. Functions of the game are similar, as it has also been developed by the Bench. This project takes Chelsea a step further into the e-business sector, as part of a strategy clearly focused on developing projects and services for fans in the digital world. ‘Facebook is one of the fastest growing social platforms and we want to capitalise on that communication channel as a way of interacting with our fans through social gaming,’ said Casimir Knight, managing director of Chelsea Digital Media.