Social gaming infrastructure provider Scoreloop announces its partnership with Ideaworks Labs and Airplay SDK to offer game developers the most extensive cross-platform social gaming toolset. The combination of Ideaworks’ Airplay SDK and Scoreloop’s Core Social SDK will allow developers to deploy social games across a wide range of mobile and handheld platforms. Games leveraging this technology will enable friends (communities) to interact across different platforms and share the gaming experience.
With the help of Airplay SDK, Scoreloop will extend its iPhone and Android support to include Symbian, Windows Mobile, BREW, Samsung bada and HP webOS. The company has already changed the way developers approach iPhone and Android game design by providing a powerful social infrastructure to build upon and by connecting millions of users across hundreds of games. “Game developers are looking for the best way to reach more users and increase game sales,” said Marc Gumpinger, Scoreloop CEO. “Along with Ideaworks, we’re now offering the industry’s most comprehensive cross-platform social gaming service. This means new platforms, more users, increased engagement and new revenue streams for game developers.”
“We’re delighted that Airplay SDK and Scoreloop have integrated to bring social gaming to the widest possible consumer base,” said Tim Closs, CTO of Ideaworks. “No other solution allows multi-platform social gaming across such a wide range of mobile and handheld platforms, from featurephones to smartphones to tablets.”
The connected features available to game developers will be the same as Scoreloop’s iPhone and Android lineup, which are: global leaderboards, achievements, player challenges, online profiles, social network integration, cross promotions and virtual goods/currencies.
Ideaworks’ Airplay SDK allows mobile and handheld developers to compile a single codebase to native CPU instructions and then deploy with a single click to all iPhone, Android, Symbian, Windows Mobile, BREW, Samsung bada and HP webOS devices. The traditional costs of porting between OS’s and devices are vastly reduced, leaving the game developer free to optimise the game experience and address over 500m devices globally.
Developers using the Scoreloop Core Social SDK benefit from increased game discovery, engagement between users, and additional revenue streams via in-game currencies and virtual goods.