The Latest News on the Social Games Market in Europe and Emerging Markets


Plarium Launches Soldiers Inc. For Facebook

By Matteo Carli

Plarium, one of the world’s fastest growing developers of social and mobile games, has announced the worldwide release of the massively multi-player, real time strategy game, “Soldiers Inc.” for Facebook.  The title introduces an unprecedented level of quality to the social platform and an evolution of the game dynamics featured in Plarium’s hits “Total Domination” and “Stormfall: Age of War,” already enjoyed by millions of users daily.  The war has begun and players can start building their own army by visiting:

Set in 2019, Soldiers Inc. takes gamers into a realistic near-term future where international corporate powers struggle over dwindling resources.  The search for the world’s largest deposit of minerals in the Former Republic of Zandia has launched a black ops corporate free-for-all waged by a new breed of legal mercenaries.   Players take command of elite private military contractors in a conflict where navigating complex alliances is key and war is big business.

“From the deeper, darker storyline and immersive gameplay to Jesper Kyd’s new soundtrack, Soldiers Inc. outdoes anything we’ve ever offered on Facebook,” said Avi Shalel, Plarium’s Chief Executive Officer.  “With Soldiers Inc., we wanted to offer everything gamers have come to expect of Plarium games while pushing the production value even further in a non-conventional game world.”

Soldiers Inc. also features:

Core Quality

  • Top-quality artwork and character modeling with the level of detail demanded by hardcore players
  • Classic, intuitive, real time interface accessible to all levels of RTS gamer.
  • Regular updates, new content, missions, and characters fuel an ever expanding plotline.

Screenshot: Soldiers Inc

AAA Caliber Voiceovers and Original Music

  • Fully-scored soundtrack and sound composed and produced by BAFTA award-winning composer Jesper Kyd.
  • Players learn the basics of command from their Syndicate handler, Mr. Black. His fully-voiced tutorial will guide them through gameplay essentials like contracting, combat, and joint operations.
  • Fully translated and voiced in English, French, Spanish, Italian, German, Russian, and Turkish.

Hardcore MMORTS Gameplay

  • Gameplay is geared towards hardcore players with a passion for deep strategy. Victory goes to those who choose their friends wisely, but aren’t afraid to get their hands dirty solo. Allies and enemies can change at the drop of a bullet casing.
  • Team up in one-on-one partnerships, dive into clan-style warfare in large Tactical Combines, and participate in global Joint Operations.

Build Your Base of Operations

  • Exploit, steal, trade, or borrow the war materiel needed to turn a small outpost into a sprawling fortress.
  • Build defenses by deploying automated gun turrets, artillery, tank traps, and more.

Command the Most Lethal Forces on the Market

  • Players can hire and deploy over 30 realistic units, mercenaries, and battlefield systems from the world’s most modern arsenals.

Soldiers Inc. is available now on Facebook and those ready to join the ranks can learn more by visiting:


Plarium Launches Total Domination: Reborn For iOS Devices Worldwide

By Camilla Noon

Plarium, one of the world’s fastest growing developers of social and mobile games, announced a new iteration of its hard core massively multiplayer online strategy game –Total Domination: Reborn – is now available for free to iOS users worldwide. This is the first time the popular franchise has been extended to the mobile format, now for iPad, iPhone and iPod Touch. Following its 2011 launch on major social networks, including Facebook, Total Domination has already garnered more than 30 million online users worldwide, placing Plarium among the top two hardcore game developers for Facebook.Total Domination: Reborn leverages the trademark theme of war-as-world-order to provide players an open storyline from which to strategically forge alliances, develop colonies and build empires. The new mobile version of the game is standalone, completely independent from the online version, is developed specifically for iOS and can be downloaded in the iTunes App store here.

Founded only three years ago, Plarium has seen revenues double year over year. With a staff of more than 300 and more than 84 million users online, including 3 million daily active users, the company is expanding globally to new platforms.  Total Domination: Reborn features the key engaging gameplay people have come to expect of the franchise, but designed specifically for mobile with a user interface (UI) optimized for a smaller touch screen and game balance ideal for the format.   Plarium has also invested a level of community management, never before seen in mobile gaming, with an entire staff dedicated to working with those who play Total Domination: Reborn.  Moreover, Plarium is committed to evolving and growing the game the same way it has done with the online version of the franchise.

“We have created something special at Plarium – the ability to take everything people love about our games on Facebook and social media and optimize it for mobile,” said Avi Shalel, Plarium’s Chief Executive Officer. “Plarium is committed to bringing rich and engaging original content, as seen with Total Domination, and now hardcore gamers can get a deep, robust mobile experience like never before.”

Total Domination: Reborn for mobile provides gamers a real-time strategic interface, allowing them to construct empires from the ashes of fallen civilizations. By discovering lost knowledge and researching new technologies, players can lead armies, protect their people, and wage war for control of the world’s resources. Key game features include:

  • Building Forces – Study technologies, stockpile weapons, and unlock powerful colonies, while building forces from over 30 Infantry, Armor Corps, Artillery, and Air Force units.  Strengthen your troops and protect your sectors from invasions.
  • Developing Strategy and Teamwork – A flexible and strategy-based format allows users to play according to their style – gamers can go it alone, or form alliances and clans with other sectors. Extra resources are earned by raiding other communities or by trading with other players.
  • Immersive Storylines – A classic interface is familiar to long-time gamers, plus global in-game storyline developments introduce non-player opponents and new ways to work with or betray fellow commanders.
  • Continually Enhanced Experience – Frequent updates ensure the game stays fresh by offering new units, buildings, technologies, and defensive improvements for players.

Total Domination: Reborn is available now worldwide and translated into English, French, Spanish, Italian, German, Russian and Turkish, and can be downloaded for free from the iTunes App store here.


Game of the Week – Stormfall: Age of War

By Huel Fuchsberger

As one of the few social games using voice output Stormfall: Age of War differentiates itself early from other castle building games. The Israeli developers manage to distinguish their game from others on the market and create an interesting world to play in.  With  1,300,000  MAU and 200,000 DAU on AppStats it leaves question, if the positive  initial impression is carried into the higher levels of the game.

Developer/Publisher:  Plarium
Genre:  Strategy
Languages:  English, French, Spanish, German, Italian, Russian, Turkish
Best-selling Item: 3000 Sapphires ($14.47)
Platforms:   Facebook
Active users (Facebook): 1,300,000 MAU 200,000 DAU

How to play
Stormfall is a castle builder like many others. The main resources are gold, iron and food. With those the player has to construct buildings, recruit troops, buy upgrades or research new versions of the mentioned things. To defend and expand his castle, the player has to form alliances with other player or wage war against them. Also trading is possible. Interesting here is that is implemented as an open market. Players offer a good and name its price. It is up to other players to buy or ignore the entire on the market. Prices therefore are determined by demand and supply.

Another way to interact with friends, next to the trading and alliances, is the possibilities to summon ghost troops to reinforce the own troops. Together with the option of sending troop and resources to allies and the possibility of mailing each other, Stormfall manages to create an opportunity for real bond between players.

If played with the right persons the player in Stormfall experiences the game as if he was a real lord in this world. In these occasions Stormfall shines and engages the player the most. Players don’t play alongside anymore, occasionally interact with each other, but they start to play together by planning wars and calling for aid. In these cases the game works the best. For those players planning on the long term the premium currency gets interesting.

Pay to save

At first it seemed odd that Stormfall asks the player for real money to build something essential to a fortress like walls. But on second thought, it makes sense. Since walls are only needed in a case of defense they only result as an advantage when attacked. This means different than combat troops and other objects that are needed to expand, walls more or less saves the players progress. A strong defense makes sure that the spoils of war or the profit from trades won’t be lost that easily to others players. This advantage is only needed for players that plan playing on a longer time frame. It is possible to play without a strong defense, it is just riskier to do so.

Also the management of the player’s session is handled naturally. Stormfall doesn’t rely on an additional energy system. Only resources and traveling time of troops limit the player’s progress. This means that even if the player is not actively playing, the game moves on.  Since other players may move as well while the player is offline, it creates the tension of the classical browser game. In which the player always wonders, what is happening in the world of Stormfall.