The Latest News on the Social Games Market in Europe and Emerging Markets


South Korean NoriTown Studio Launches K-POP IDOL and Little Wizard on Facebook

By Thorsten Bleich

NoriTown Studio, game developer from Seoul, South Korea, announced today that it has released two social games, K-POP IDOL and Little Wizard, on Facebook.  With K-POP IDOL, users can train and manage their own pop star or other celebrity. Little Wizard lets players start off as a novice magician striving to become the greatest wizard of all time.

K-POP IDOL lets users take over the role of a pop star manager, select and train a young talent as a singer, actor and other celebrity with specific training course including vocal, speech and acting.  Unlike its earlier Korean version, the Facebook rendition provides group performance, in addition to single-character play.

NoriTown’s other new game, Little Wizard, is a combination of town building and Player-versus-Player (PvP) action. Players create and expand their own towns to achieve their goals, while also strengthening their wizard for battle. The game uses mouse-based gesture to provide fun and reality to handling the wizard’s wand.

NoriTown Studio is one of the first social gaming companies in Korea. First created as a startup-subsidiary team within AhnLab, NoriTown has branched off as an individual company in October of 2010. Since then, it has released ten games on Korean social networks such as Cyworld, Naver and Daum. Now, NoriTown seeks to expand their market onto global platforms like Facebook and Apple’s App Store.