The Latest News on the Social Games Market in Europe and Emerging Markets


Kobojo Joins 1 Million DAU Club Thanks to Arabic Localization

By Sebastian Sujka

French number one social gaming publisher has reached one million daily active users (according to AppStats).  This latest milestone for the company is mainly due to the launch of the Arabic version of its signature title PyramidVille.

Kobojo recently celebrated PyramidVille’s one year anniversary and introduced the Arabic version of the game with partner Peak Games in March 2012. In total the game is available in eight languages.

This Egypt-style city-building game and Atlantis Fantasy have attracted over 300,000 new daily active users in the past week. Kobojo and Peak Games both stress the importance of hyper localization and prove to be a working team.

“We recognize the importance of offering titles whose innovative mechanics are adapted to evolving gaming habits and specifications, whether in terms of languages, operating systems or trends.” said Franck Tetzlaff, CEO and founder of Kobojo.

In 2011, the company expanded its offices to Germany and Spain to better address developing markets across Europe, Africa and South America. Kobojo’s portfolio of games is available in Arabic, French, English, German, Polish, Italian, Portuguese and Spanish. The portfolio is and now being adapted to mobile operating systems – the new battle ground of the industry.