i-Jet Media published Mushroomers on Spielwiese.com, a German social network for gamers. It is the seventh social game the company released on Spielwiese.com. The social game, Mushroomers, was produced by Games Universe (Vselennaya Igr) from Saint-Petersburg, Russia. The game’s German name is “Pilzsammler”. It is an arcade with two main gameplay elements, including mushroom picking and café management. While earning virtual money by gathering and cooking mushrooms, the user seeks to visit as many locations as possible, get sufficient experience, and learn peculiar facts about various mushrooms.

Also today, Sim Hospital, a social game produced by Russia’s game developer Red Spell, was released on Lithuania’s social network  ONE.LT. Sim Hospital is a business simulator. The user develops his own hospital, and does his best to make it the largest and most profitable hospital. He expands and equips rooms, hires doctors, organizes medical research, and watches over that every patient gets a timely and high-quality medical help. ONE.LT is the largest social network in Lithuania. In June, its audience totaled more than 600 thousand MAU which is about a half of all Lithuanian Internet users. i-Jet Media is expected to publish  Wild West Trains on  ONE.LT in the nearest future.  Farm Frenzy, recently released here by the company, has managed to become one of the most popular social games on this network.

gi-Jet Media launched “Gone Fishing“, on Estonia’s largest social network Rate.ee. It is the fourth application yet published by i-Jet Media on this website. Besides Gone Fishing, Rate.ee currently has Farm Frenzy. Neighbors, City Gangs, and Farm of Happiness. Gone Fishing was created by a Russian social games developer, Drimmi. In the game the user goes out of town, prepares tackle, and starts fishing at the lake. His aim is to catch the the biggest fish to possibly stuff it after that and show it to excited friends. “Gone Fishing is one of the most popular and best-monetized games in our portfolio“, says Alexey Kostarev, CEO  of i-Jet Media. Earlier i-Jet Media launched Gone Fishing on several other European social networks including Netlog, VZnet Networks (Germany), NK (Poland) and draugiem.lv (Latvia).  Rate.ee was found in 2002 by Korobeinik Andrei who sold the company to The Telecommunications firm EMT for about €2.5m. No information is available about actual user numbers but it is likely to be less than half of Estonia’s 1.3 million inhabitants.

Social game publisher i-Jet Media launched their first games on Asian social networks this month. “Wild West Trains” and “Airport” were published on Vietnam’s social network Go.vn, and Farm of Happiness was made available on South Korea’s Cyworld (Nate.com). I-Jet continues its expansion into local social games markets around the world. “The significant number of Internet and social networks users makes the Asian market very attractive to social gaming companies. By systematically connecting Asian local social networks to our own platform, we allow social game developers to grasp new big opportunities”, said Alexey Kostarev, CEO and Co-founder of i-Jet Media.

Previously, I-Jet launched several games on Friendster – a popular social network in Asia. Games included Wild West Trains, Farm Frenzy, Farm of Happiness, Sim Hospital, City Gangs, Airport, and Pirates of the Caribbean. In addition, i-Jet Media published Farm Frenzy and Wild West Trains on a Taiwanese social network, MiniK. With 3 million users Go.vn is the second largest social network in Vietnam. “Cyworld is South Korea’s largest social network. It operates within the framework of Nate.com which is one of the country’s most popular web portals. Cyworld’s audience amounts to 25 million users compared to 3.5 million facebook users.” the company states.  I-Jet also announced to keep on extending its distribution network in Asia by connecting to Japanese, Thai and Korean social networks.

This week i-Jet published games on the Hungarian social network iWiW. The first Russian social games that are launched on iWiW are “City Gangs” and “Farm Frenzy”. iWiW is the most popular Hungarian social network with 4.7 million registered users: This is stronger than Facebook which has 2.2 million users in Hungary.

City Gangs is a mafia genre game. Players begin their criminal careers, set up virtual gangs of their friends and complete various missions. Farm Frenzy is one of the most popular social games in Russia. Developed by an Alawar Entertainment studio it is being relaunched in a new format. City Gangs has been already published on 16 social networks. Farm Frenzy has been live on nine social networks already.

From i-Jet CEO Alexey Kostarev’s point of view diversity of platforms is the key of success for social game developers: “We are seeing already that leading positions in the market are being taken by studios who do not depend on one or two single social networks. Those players have already managed to gain significant shares on several local markets. Next year, the overwhelming majority of developers will not be able to earn enough money with their games if they are live only on one or two social networks.”

i-Jet Media holds negotiations with a few investment organizations over selling 25 percent of the company. Co-Founder Alexey Kostarev explains that the funds will be used to encourage the company’s development and to enter new markets.

“The company is profitable at its current level of development. We cover all the operational expenditures ourselves and are not limited in the current progress in terms of resources. At the same time, we are aware that we need additional investment to buy game developers on some local markets in Latin America, North America, and a few other countries. That is to ensure our global growth, and enter local markets much faster than if we decide to grow evolutionally,” Alexey says.

The games section on the VZ networks is currently growing at an increasing rate. This week we find 105 games on StudiVZ and MeinVZ and 80 games on SchülerVZ, where restrictions for games are higher. As we keep waiting for Playdom games which, according to Playdom’s prior announcements, should have been live weeks ago, other publishers grow strong on the VZ Networks.

Especially i-Jet Media keeps launching new games every week. This week i-Jet launched the airport simulator “Flughafen” same as the car selling simulator “Crazy Autos”. Those two games are currently the fastest growing games on the thre networks, closely followed by Treasure Odyssey by Hexify. Other new games that should be mentioned are Feerik’s MMO “Eredan GT” and “Walhalla Bingo”, a game from Spil Games’ Zapapa Portfolio. Below, you can find our weekly Top20 list of game installs:

	App Name	Developer	StudiVZ	MeinVZ	SchülerVZ	VZ Total	Gain %
1.	Frohe Ernte	Elex	556.104	1.171.596	1.075.853	2.803.553	+0.07%
2.	Brain Buddies	wooga	558.898	755.107	849.703	2.163.708	-0.47%
3.	Bubble Island	wooga	224.176	521.100	441.716	1.186.992	+0.09%
4.	Frohe Ernte 2	Elex	132.133	392.365	342.061	866.559	-0.25%
5.	Monster World	wooga	130.692	370.463	350.748	851.903	+1.06%
6.	Frohe Ernte 3	Elex	107.041	332.525	224.446	664.012	-0.13%
7.	Mein Fisch	HappySNS	81.908	259.090	317.834	658.832	+0.37%
8.	Icy Tower	Plinga	80.285	142.837	433.758	658.832	+1.13%
9.	Goodgame Farmer	G.G. Studios	80.279	244.600	315.218	640.097	-0.49%
10.	Pet Party	Plinga	61.662	180.933	367.650	610.245	+1.63%
11.	Wobbix Quiz	Quiz-Fabrik	160.232	223.530	216.649	600.411	-0.89%
12.	Turtle Squad	Plinga	94.035	140.828	333.006	567.869	-0.50%
13.	Crazy Charly	Plinga	60.719	137.642	333.689	532.050	-0.53%
14.	Traumstadt	Elex	58.077	175.540	241.528	475.145	-1.17%
15.	Cute Pig	Elex	57.386	193.624	212.778	463.788	-1,32%
16.	Cool Fish	Elex	46.410	133.916	223.728	404.054	-1.75%
17.	GoodGame Mafia	G.G.Studios	47.378	106.449	245.895	399.722	+1.80%
18.	Glücklich Sylt	Elex	41.561	145.544	187.371	374.476	-1.23%
19.	Quiz Rennen	Quiz-Fabrik	68.625	135.194	151.892	355.711	-0.71%
20.	Goodgame Café	G.G. Studios	40.652	134.947	131.509	307.108	+2.14%

As no game in the Top20 really sticks out this week we have a look at some new games. We find 94 games on StudiVZ and MeinVZ and 74 games on SchülerVZ. Newest games include “22 – Moon at War”, a space RPG by Playnik and “Dino Insel” – a farming type game with a dinosaur theme. Plinga launched their restaurant simulation “Café House” just recently and Chinese developer Happy Elements follows with “Lounge Bar”. New releases with the currently highest growth are “Steinzeit” (stone age) by i-Jet and “Pflanzen gegen Vogelscheuchen” (Plants vs. Scarecrows) by ELEX. Steinzeit is another game with a prehistoric theme in which villagers compete against each other fighting as individuals or as tribes. Pflanzen gegen Vogelscheuchen is a strategic game in which plants and scarecrows fight for garden space. Although the game is very poorly localized, even including an error in the game title, it is refreshing because it is the first game of its kind on the VZ networks.

	App Name	Developer	StudiVZ	MeinVZ	SchülerVZ	VZ Total	Gain %
1.	Frohe Ernte	Elex	557.398	1.165.951	1.073.136	2.796.485	+0.05%
2.	Brain Buddies	wooga	562.449	761.100	858.498	2.182.047	-0.40%
3.	Bubble Island	wooga	223.433	519.882	439.164	1.182.479	+0.43%
4.	Frohe Ernte 2	Elex	133.917	394.191	340.417	868.525	-0.21%
5.	Monster World	wooga	127.224	359.151	346.686	833.061	+1.29%
6.	Frohe Ernte 3	Elex	108.214	334.786	218.923	661.923	+0.52%
7.	Mein Fisch	HappySNS	82.110	259.791	309.119	651.020	+0.85%
8.	GGameFarmer	GoodgameStudios	81.282	246.734	314.555	642.571	-0.47%
9.	Icy Tower	Plinga	80.837	144.499	416.751	642.087	+1.27%
10.	Wobbix Quiz	Quiz-Fabrik GmbH	162.098	227.853	219.998	609.949	-0.81%
11.	Pet Party	Plinga	61.488	178.513	349.798	589.799	+0.89%
12.	Turtle Squad	Plinga	95.335	143.627	333.844	572.806	-0.43%
13.	Crazy Charly	Plinga	61.762	140.706	334.568	537.036	-0.47%
14.	Traumstadt	Elex	60.598	183.621	238.813	483.032	-0.27%
15.	Cute Pig	Elex	59.402	199.738	215.757	474.897	-1.17%
16.	Cool Fish	Elex	48.259	139.794	226.453	414.506	-0.70%
17.	GGame Mafia	GoodgameStudios	46.939	105.632	232.111	384.682	+2.22%
18.	Glücklich Sylt	Elex	42.852	150.456	189.185	382.493	-0.89%
19.	Quiz Rennen	Quiz-Fabrik	69.554	137.609	152.950	360.113	-0.61%
20.	GGame Poker	GoodgameStudios	60.256	96.082	158.461	314.799	+0.11%

After Bigpoint launched Dark Orbit and Seafight on Nasza Klasa expectations grew high that many others will follow shortly. Currently though, it looks like we still need to be more patient to see Nasza Klasa’s 12-game portfolio expanding. All games remain on the same position this week and Pet Party is the fastest growing game the third week in a row. Dominant publishers on Nasza Klasa like i-Jet and Plinga keep publishing new games on other networks but apparently the user numbers on NK are not sufficient to justify the launch of more games at this point.

	App Name	Developer	Nasza Klasa	Gain in %
1.	Icy Tower	Plinga	2.194.885	+3.29%
2.	Happy Harvest	Elex	1.594.731	+5.80%
3.	Pet Party	Plinga	1.537.187	+7.79%
4.	Maffia New	i-Jet	1.296.653	+5.67%
5.	Crazy Charlie	Plinga	804.511	+4.52%
6.	Moja Szkola	i-Jet	792.771	+3.68%
7.	General Hospital	i-Jet	739.697	+4.70%
8.	Funtris	Plinga	713.196	+4.72%
9.	Turtle Squad	Plinga	613.372	+4.19%
10.	Swiat Danio	Danio	481.576	+7.21%

Russian publisher i-Jet Media has launched the new social game “Pet a Pet” (“Zveriki” in Russian) on the Russian social network Odnoklassniki. The game has been developed by the Russian game developer Akella and registered over 45 thousand installs on the day of the launch. With reported 200 new users every minute i-Jet and Akella are confident that Pet a Pet will become a Top 5 game on Odnoklassniki.

With its 3D graphics Pet a Pet sticks out from the i-Jet portfolio. The goal of the realistic graphics is higher emotional involvement. Players are meant to live with their virtual pets, to walk and feed them or stroke them by scrolling the mouse. These features have been developed specially for children who want to look after their own pets. After giving the game testing time in Russia i-Jet plans to bring the game to Europe. Pet a Pet is subscription-based, which is an unfamiliar monetization model for social games. However, General Producer of i-Jet Alexey Kostarev is convinced that the subscription will be more successful than other existing models.

Russian developer Akella produces social games as well as educational games. Pet a Pet is the project that is meant to combine both. It is supposed to be of interest for parents willing to test or increase their children’s sense of responsibility which reminds of the Tamagotchi movement. Pet a Pet was first presented on the Russian Game Developers Conference and was nominated for the best online project. Although the development costs of the game are not disclosed, Pet a Pet is rumored to be the most expensive one ever produced in Russia.