The Latest News on the Social Games Market in Europe and Emerging Markets


eGames Acquires Heyday Games

By Thorsten Bleich

eGames, a publisher of casual games at retail and online for over ten years announced today that it has completed the acquisition of substantially all of the assets of Heyday Games, Inc., a producer of cross-platform social game content, effectively making eGames one of the only publicly-traded social game companies in the market today. As part of the transaction, Gene Mauro, Heyday’s former CEO, has joined eGames as its new President and Chief Operating Officer. Mr. Mauro will be in charge of all aspects of future game products.