Germany’s gaming industry remains stable in 2010, looking to nearly match 2009 revenues after a record year in 2008. With over 21 million gamers in Germany and 62 million internet users, the German market remains Europe’s largest and most attractive. Developments in the online gaming segment, especially the growing popularity of social gaming on social networking sites like Facebook, as well as recent demographic developments indicate an industry-wide shift. Several international game developers and publishers are already active in Germany. Industry experts from Germany Trade & Invest will be at this year’s “Gamescom” from August 18-22 in Cologne, Germany, to discuss market and investment opportunities in the Germany gaming industry.
Over the past five years, the Germany gaming industry, consisting of PC, console, online as well as mobile gaming, has seen a number of significant developments. Posting growth rates as high as 47 percent in some industry segments in recent years, the gaming set a record with revenues of EUR 2.7 billion in 2008. The industry as a whole posted a slight drop in revenues in 2009 to EUR 2.4 billion during the global economic downturn, although several segments remained immensely popular, especially online gaming. Increasing participation in gaming over social networking sites is anticipated to create growth potential and stimulate innovation in the coming years.
Recent demographic developments in the industry are also creating new market potential. While 4 out of every 5 teens are gamers, this traditional target group is not the only one playing electronic games. According to a recent report by BITKOM, almost one third of all 40-49 year olds plays video or computer games. The most attractive types of games in Germany are electronic puzzle, strategy and management games. (more…)