The Latest News on the Social Games Market in Europe and Emerging Markets


Who is Who: Sm4rt Games

By Camilla Noon

This week we profile Sm4rt Games Studios.  This developer is based in Mexico City and currently has three published games. Check out their recent game Castle Tower on Facebook here.  They are currently working on the development on their fourth game, Castle Heroes – to be released soon!

Developer Name: Sm4rt Games Studios

Where founded and office location: Mexico City, Mexico

Founded by: Gustavo Chapela

Founded in: 2010

Funding: 1 Million USD

Acquisitions: No

Number of employees: 14

Number of games published: 3

List of games published: Broken Reality Online, Botball Adventure, Castle Tower and Castle Heroes (currently in development).

Describe what you do in one sentence: We create original online games that emphasize social interactions (competition and/or cooperation)

Where games are published: Facebook and the Web

Working with publisher: No

Acting as a publisher: No

Publishing games in which languages: English

Game genre/s: Strategy, Sports, RPG

User demographics: Male

Caste Tower Screenshot

User demographics: America, UK, Western Europe and Asia

Best-selling virtual item: $9.99 USD Gem Pack for Castle Tower

Most expensive virtual item: $200 USD Jumbo Gem Pack for Castle Tower

What do you see as the current most exciting trend in the industry: The transition of PC and social games to the mobile space (iOS/Android/Win8).


Israel: Top Five Social Games Developers

By Camilla Noon

Here we focus on the top five social games developers in Israel according to our Facebook analysis tool, AppStats.  Let’s look at the top five in a little more detail.  In fifth place, developer Funtactix sees a decline in monthly active users (MAU) and daily active users (DAU) this month with its most-played game, The Hunger Games Adventures, based on the popular novel and film, showing a similar fall in numbers.

Developer Dragonplay holds fourth place with its three social gambling games whilst, not far ahead, diwip takes third place with its social gambling game Best Casino.

In at second place, Plarium sees its MAU just shy of two and a quarter million whilst the DAU reach 413,350.  With its top RPG games Total Domination and Stormfall: Age of War, Plarium has a largely male demographic with male users tallying up to over 75%.

Heading the table, Tel Aviv-based developer Playtika sees 2,484,000 daily active users (DAU) and 8,330,000 monthly active users (MAU).  The developer also enjoys an impressive stickiness (MAU divided by DAU) of approximately 30%.

Playtika stickiness

Now owned by casino giant Caesars, the majority of Playtika users play the social gambling game Slotomania which also sees a high stickiness rating that hovers over the 30% mark.  Interestingly, Playtika sees a majority of its user demographic (about one third) falling into the 46+ age category.

The tables below show the top five developers in Israel according to MAU and DAU according to information provided by AppStats.

Top Game Developers in Israel according to MAU

Top Game Developers in Israel according to DAU