Facebook credits are on the best way to become a global currency for services offered via Facebook. In the last months acceptance for credits increased significantly and an increasing amount of Facebook users purchased credits for the first time. Currently, most currency is spent in games or apps and Facebook is constantly adding new ways to spend Facebook Credits including downloading music, watching movies or TV episodes.
When a currency is formed it is only a matter of time until reward programs start popping up. Plink, who launched in January this year, is heading to fill the pockets of virtual currency spenders by rewarding them for dining and making purchases at restaurants and stores. This is how it works: Plink members create an account at Plink.com, link their credit or debit card, and begin earning Facebook Credits by dining-out or shopping at participating restaurants and offline retailers. Participating retailers include Dunkin’ Donuts, Quiznos, Red Robin and Taco Bell.
“Facebook Credits is the missing ingredient that’s been needed to connect social media to offline sales,” said Peter Vogel, co-founder of Plink. “Now with the ‘glue’ of Facebook Credits our national restaurant and offline retailer partners have a way to tap into the nearly 800 million users on Facebook, motivate them to become loyal customers, and reward them.”
Just yesterday Arby’s Restaurant Group, the second largest quick-service sandwich chain in the U.S., joined Plink to increase gamer’s budgets. Through this partnership, Plink members can now earn Facebook Credits at more than 3,500 Arby’s restaurants.
“We’ve experienced great success with the combination of offline and online marketing and experimenting with Plink is another innovative way to tie the two together and continue to drive loyalty with our valued customers,” said Bob Kraut, Senior Vice President Advertising and Brand Communications at Arby’s.
National restaurant chains are the initial focus of Plink as they represent nearly one-third of the total restaurants in the U.S. and spend significant dollars on marketing and advertising.
Plink was designed to be simple and easy for restaurants and offline retailers, among others, to implement. The program requires no POS (Point-of-Sale) integration and no paper coupons. Restaurants and offline retailers simply pay Plink a percentage of the sales generated by Plink members.
Plink began acquiring members through advertising efforts on Facebook, targeting social gamers, an audience of 60 million players in the U.S.