If it’s a popular mobile phone game, Tencent wants to be the company selling it in China. And after a series of high-profile partnerships over the last few months (including Fruit Ninja and Temple Run 2), Tencent announced yesterday that it has landed an even bigger fish: Plants vs. Zombies 2. Tencent Games VP Peng Jiaxin announced yesterday that the company has signed an agreement with EA and Popcap Games that will see an exclusive version of the game brought to Tencent’s mobile platforms.
Probably needless to say, there will be other versions of PvZ 2 available in China — the first game, after all, was available on basically any digital device with a screen — but the exclusive version of the game could be a big draw for Tencent depending on what kind of special content it contains. Tencent was also behind the China-focused Plants vs. Zombies: Great Wall Edition, so the company knows how to lure domestic gamers to the apocalypse-and-vegetables-themed game.
And of course, Tencent has so many mobile platforms that if the game ends up on all of them, it will have a pretty impressive reach. In addition to mobile QQ, QQ Zone, and its game platform apps, Tencent also has the super-popular WeChat, which we already know it plans to add a gaming platform on top of. In fact, the company is reportedly looking to integrate that with QQ’s gaming platform. We don’t know yet when that integrated platform is coming, but launching it at the same time as a whole new Plants vs. Zombies game would certainly be a way to get people excited about it!