Leading social game developer RockYou and advertising solutions for social media, announced today they have been working with several game developers to integrate “Deal of the Day” within their Facebook games. DOTD is the industry’s first brand-sponsored in-game advertising unit that enables gamers to engage with an advertiser’s brand in exchange for virtual currency. Unlike offers that require e-mail addresses, phone numbers, and even credit card information, DOTD presents opportunities to engage with brands – for example, by watching 15-30 second videos, completing short polls, or playing mini-games.
“We are seeing a significant amount of demand from developers, users, and advertisers alike, for Deal of the Day – and we are very excited to be working with several more Facebook game developers to increase its availability,” says Sandy Diep, Senior Vice President of Advertising, RockYou. “Deal of the Day is a great way for game developers to monetize a larger percentage of their users. Advertisers want to reach social gamers, and Deal of the Day provides a clean brand experience that users feel comfortable returning to. This, in turn, provides game developers with a sustainable monetization tool that allows them to focus on making their games great.”