The Latest News on the Social Games Market in Europe and Emerging Markets


Who is Who in Europe: Pretty Simple

By Huel Fuchsberger

Criminal Case is the newest  game on Facebook from Pretty Simple. Founded in 2010 the company released until now three games that cover the casual, hidden object and arcade genres. With the manpower of 30 employees they manage to reach about one million users per month according to AppStats. Here are more details about Pretty Simple:

  • Name: Pretty Simple
  • Founded: Paris (France)
  • Founded by: Corentin Raux and Bastien Cazenave
  • Founded in: 2010
  • Funding: Yes, € 2.8 million
  • Acquisitions: No
  • Number of employees: 30
  • Number of Games published: 3
  • List of Games published on Facebook:
    My Shops
    Magical Ride
    Criminal Case

    Ingame Screenshot of "My Shop"

  • Describe what you do in a sentence: Create original and fun games on Facebook.
  • Games published on: Facebook
  • Acting as a Publisher: No
  • Working with Publisher: No
  • Publishing games in with languages: English
  • Game genres: Casual, Hidden Object and Arcade
  • User demographics (gender) : Female 67%, Male 33%
  • User demographics (location) : Worldwide (Americas 20%, EMEA 30%, Asia 40%, Oceania 10%)
  • Best-selling virtual item : Instant delivery (30 cents, My Shops)
  • Most expensive virtual item : Customization items ($29, My Shops)

    Ingame Screenshot of "Magical Ride"

  • What do you see as currently most exciting trend in the industry:
    We think that the current most exciting trend in the industry is the fast-paced growth of a pool of new gamers, notably older female users, and the strong potential lying therein.