King announces first-ever licensing deal for its wildly popular mobile and social game, Candy Crush Saga
King, the world’s leading cross-platform, bite-sized games company, today announces it has signed its first-ever licensing and merchandizing agreement with premium sock designer, Happy Socks.
As part of this global deal Happy Socks and King have co-designed two stylish pairs of socks, both inspired by King’s hugely popular game Candy Crush Saga. One style is based on the chocolaty Color Bomb and the other a Striped Candy, the power-up players get by combining four in a row. Available for consumers to pre-order exclusively on the Happy Socks website (www.happysocks.com/candycrush) immediately at a cost of $12 (€8), these custom Candy Crush Saga socks will come in universal sizes for both men and women.
“Candy Crush Saga has become nothing short of a worldwide phenomenon –a game that people can play and enjoy anywhere, any time. With that in mind, it’s only fitting that the first licensing deal is with Happy Socks, giving all those who love the game the chance to revel in the fun of Candy Crush Saga, literally right down to their toes.” said Riccardo Zacconi, King’s CEO and co-founder.
“We are very excited to work with the creators behind the spectacularly popular game Candy Crush Saga to design these custom, high quality socks. The socks will be exclusively designed, not simply branded, and will reflect the quality both King and Happy Socks are known for delivering,” said Mikael Söderlindh CEO of Happy Socks.
Candy Crush Saga is the most popular overall application on Facebook with over 15 million daily players and one of the most popular titles on mobile (across Android and iOS) in many major markets, seeing over 600 million gameplays a day on mobile alone. To play the game now in anticipation of your new socks arriving, please visit http://www.candycrushsaga.com/