King Builds on the Success of Candy Crush Saga Unleashing its Top 10 Facebook Game, Pet Rescue Saga, on Mobile this Summer
King announces it now has more than 70 million daily players across all platforms and three top 10 Facebook games
King, the world’s leading cross-platform, bite-sized games company, today announces that it is releasing its popular, top 10 Facebook game, Pet Rescue Saga, on mobile early this summer. The game, which is the third largest overall game on Facebook with more than 6 million daily players (DAU), will be available on iOS (iPhone, iPad and iPod Touch) and on Google Play for Android devices. Pet Rescue Saga becomes King’s third Saga game to be released on mobile and will further position the company as a leader in mobile games alongside their hit mobile title, Candy Crush Saga, which is one of the most popular titles across Android and iOS in many major markets seeing over 500 million gameplays a day on mobile alone.
Social Games Observer spoke to King’s US VP of Business Development, Jong Woo, who told us that the company has more than 70 million daily players and 130 million monthly players across all platforms. This surpasses Zynga’s 52 million daily players. The company currently has three top 10 Facebook games with Candy Crush Saga (15.5M DAU), Pet Rescue Saga (6M DAU) and Farm Heroes Saga (4.8M DAU). King’s games have taken the number one application and game slot on Facebook and top grossing app positions on iOS and Android, clocking over 21 billion gameplays per month across mobile, social and online. Of the different platforms, Woo told us that both iOS and Android see similar levels of engagement and retention although with monetization, the iOS seems to monetize better than Android.
“We are completely humbled to have three of our games among the top 10 on Facebook and seeing that our games are attracting over 70 million daily players and 21 billion gameplays a month across all platforms,” said Riccardo Zacconi, CEO and co-founder of King. “Pet Rescue Saga’s fun puzzle challenges have proven to be extremely popular since its release in October. The game quickly became one of the most prevalent games on Facebook and is one we are confident will translate well to mobile.”
Indeed, King’s Candy Crush Saga was a huge hit on both mobile and Facebook. Jong Woo explained that the release of the game on mobile definitely boosted its popularity. Cross platform synchronization means that users can now play anywhere and still have their gameplay updated on each platform. Woo also put the success of Candy Crush Saga down to its playability factor – it is a “bitesized” game, meaning you can pick it up at any time and play for one or two minutes from anywhere you are.
Pet Rescue Saga will launch on mobile with over 72 levels, providing a seamless gameplay experience across mobile and Facebook. Players will be able to play the game anywhere, anytime – ensuring their leaderboards, scores and progress are fully synchronized regardless of device.
As King looks towards its future, Woo told Social Games Observer that they would continue to adopt the strategy of first prototyping the games on King.com before moving the games across to Facebook and then to mobile – the same route taken by Pet Rescue Saga. The future certainly looks bright for King – having overtaken Zynga with the largest number of daily active users and a robust pipeline of games, King looks set to dominate its stance as the largest game developer and leading mobile gaming company out there.