Games on the VZ Networks are slowly growing and in the imprint of the new games we continue finding the usual suspects. An exception to this rule is Plazz Entertainment AG who launched their game “Atlantis” on the German social networks. We talked to Plazz CEO Jürgen Mayer about the motives to “go social”:
SocialGamesObserver: Plazz has quite a long history in gaming. When did you decide to bring a game on social networks and why did you choose Atlantis?
Jürgen Mayer: This move is the result of a consistent process to adapt our business to market needs. When we realized that casual games are becoming big business in social networks we decided to expand our games to social networks and Atlantis provided the perfect framework: the setting of a virtual world, social interactivity and casual gaming. That is what we claim to be social gaming in Atlantis.
SGO: Can you sketch the game concept of Atlantis in a few sentences?
Jürgen Mayer: Atlantis is a social hangout with a character based community and personalized avatars. The platform offers to a variety of casual games with collective goals which trigger community interaction. The game follows a free to play principle. Additionally we add community functions, events and narrative elements.
SGO: Who is Atlantis’ user base?
Jürgen Mayer: As we are available in all three networks of the VZ-Group we are addressing users from teens to students to nearly everyone who enjoys playing casual games and virtual hangouts. In SchülerVZ our main target group is about 12 to 16 years old.
SGO: In which form did Atlantis exist before and what has been adapted for the social network version?
Jürgen Mayer: We changed our game from a monthly subscription service towards a free to play game with the focus on item selling. The free game entry makes it possible to discover the unknown world before users have to invest something. It is free without restriction to play games, use the chat functions and interact with other players and the Atlantis team. For the launch on social networks we developed some new specials to entertain the new users like an award and level system. Users now have the option to earn soft currency or to buy hard currency. We also added booster items. In general we also really stressed safety for kids and teens and improved our service to permanent moderation of the (more…)