King.com’s Candy Crush Saga topples Windows Live Messenger for the coveted #1 most popular overall Facebook application by daily active user
King.com today announces that it will be offering two of its most popular Facebook games, Candy Crush Saga and Bubble Witch Saga, in both the Japanese and Korean markets – localizing the versions for each region. Social Games Observer spoke to King.com who told us that although the non-localized versions were already seeing great traction in these regions, the company felt a localized version would open the game to a wider audience. Mobile iOS (iPhone, iPad and iPod Touch) and Google Play (Android) versions of both localized games will also be following shortly.
The company also announced that it has nearly doubled its monthly gameplays in less than a month, now seeing over 9 billion gameplays each month coming from both Facebook and mobile platforms. As well as Candy Crush Saga being the biggest game in both MAU and DAU on Facebook, King.com informed us that the game has also attracted a large audience of over 55M daily active users across iOS and Android devices. Additionally, Candy Crush Saga has taken over as the largest application on Facebook amongst all categories – leading over Windows Live Messenger, Spotify, Yahoo! and others by daily active users.
Separately, King.com announced that in Hong Kong more than 1 million daily players are already enjoying Candy Crush Saga even prior to the launch of the localized version – almost 1/7th of the entire population have been playing the game primarily on mobile devices.
King.com told us of their dedication to localizing social games and are looking at a broad range of opportunities in Asia to reach a wider range of users, initially focusing on these two markets of Japan and Korea. “We have been looking towards Asian markets for some time now and feel this is the perfect time to offer localized versions of our games in Japan and Korea,” said Riccardo Zacconi, co-founder and CEO of King.com. “We are delighted to see our hit game Candy Crush Saga being played by one out of every seven residents of Hong Kong. People have been literally asking strangers on the street to friend them and give them lives so they can continue playing the game without waiting.”