Taiwanese social games publisher SNS has raised $12.5 million from Matrix Partners and WI Harper Group. SNS Plus focusses primarily on the Asian market and has offices in China, Taiwan and Thailand.
SNS+ proprietary technology provides server, bandwidth, specialized tech support centers, and overseas operational experience in order to reduce the cost for bringing developers’ games to market. As of June 2011, SNS+ has published more than 60 games on Facebook, and more than 15 games on other platforms such as Zingme or Friendster.
Mr. Peter Liu, WI Harper Group’s Founder and Chairman stated, “SNS+ has many advantages including in-depth market research, local platforms collaboration, local payment systems collaboration, localized operation strategies, and diverse marketing plans. “
SNS Plus not only provides a distribution channel but also great advisory services for the game developers to design the games that better fit the local environment. The company is also developing its own games to vertically integrate the industry.
Mr. Along Chang, CEO of SNS+, commented. “Understanding the cultural differences in all of our markets, and constantly striving to meet the demands of our players is an exceptional advantage for SNS”.