BAFTA award-winning game developer Dynamo Games is growing and rebranding to meet the challenges of the rapidly evolving games industry. Dynamo has changed its focus, moved into larger premises, increased its headcount and is about to release its first social gaming title: Soccer Tycoon™. After working successfully in the mobile phone market for the last 6 years, Dynamo’s strategy for the future is changing to incorporate the huge opportunities now appearing within the social gaming and smartphone sectors.
These areas offer incredible potential for game developers, thanks to enormous numbers of users, alongside new business models and the ability to make games available directly to consumers. Apple’s iPhone App store has already made over two billion sales, while social network Facebook, now boasts over four hundred million users worldwide.To accommodate the company’s new growth Dynamo has moved into new, dedicated offices within the heart of Dundee– Scotland’s gaming capital– and increased its development team by 60% with further additions possible in the coming months.
Dynamo’s Managing Director, Brian McNicoll, said,“The games market is undergoing an incredible transformation which is changing every aspect of the business. New devices and platforms are creating and opening up markets which simply didn’t exist a few years ago. Developers cannot afford to ignore these new channels since the business models underpinning the‘mainstream’ games industry simply do not work. Dynamo has repositioned itself to take advantage of these new opportunities and ensure we remain at the forefront of the games industry as it continues to evolve. It’s about being smarter, not larger.”