The Latest News on the Social Games Market in Europe and Emerging Markets


Offerpal Launches New Cross-Platform User Acquisition Channel for Social Game Developers

By Gary Merrett

At the Casual Connect conference today in Seattle, Offerpal Media announced the launch of SocialKast, a new user acquisition and re-engagement solution that, according to Offerpal, makes it easy for game developers to connect with massive audiences across multiple social channels and major media platforms. Offerpal’s SocialKast will provide access to more than one billion users in over 150 countries through integrations with open application platform providers such as Yahoo! and others.

“In the current environment, it has proven both costly and difficult for game developers to find new sources of distribution,” said George Garrick, Chairman and CEO of Offerpal Media. “SocialKast solves this problem by boosting a game’s K-factor to accelerate viral growth and lower the developer’s cost of acquisition. It also enables gamers to exchange detailed and timely notifications with each other regardless of which platform they’re on, while benefiting publishers, platforms, networks and advertisers by attracting new users, generating more page views and broadening the social graph.”

Offerpal’s SocialKast allows game developers and social Yahoo and DeNA Social Games Dealplatforms to write once in order to interact with multiple platforms using a set of lightweight REST messaging APIs and javascript calls. Developers can distribute both user-to-user and application-to-user invites, gifts, notifications and other types of text-based or graphical messages directly into the activity streams, email inboxes and other key areas of Offerpal’s partner sites. For example, messages from a game on any platform or web site using SocialKast will be distributed through Yahoo!’s Updates API, which will make it possible for those actions to be shared by users in a variety of formats across Yahoo!. By taking advantage of the open platforms and social sites linked together by Offerpal SocialKast, developers can further extend their reach and drive viral awareness and distribution of their games.

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