At the Casual Connect conference today in Seattle, Offerpal Media announced the launch of SocialKast, a new user acquisition and re-engagement solution that, according to Offerpal, makes it easy for game developers to connect with massive audiences across multiple social channels and major media platforms. Offerpal’s SocialKast will provide access to more than one billion users in over 150 countries through integrations with open application platform providers such as Yahoo! and others.
“In the current environment, it has proven both costly and difficult for game developers to find new sources of distribution,” said George Garrick, Chairman and CEO of Offerpal Media. “SocialKast solves this problem by boosting a game’s K-factor to accelerate viral growth and lower the developer’s cost of acquisition. It also enables gamers to exchange detailed and timely notifications with each other regardless of which platform they’re on, while benefiting publishers, platforms, networks and advertisers by attracting new users, generating more page views and broadening the social graph.”