Today, Observer Network officially launches its brand new AppStats Facebook application metrics database. The service offers comprehensive analytics while providing fast and convenient access to relevant information on more than 100,000 games and apps on the Facebook platform.

AppStats clearly distinguishes between social games and other apps on Facebook in its leaderboards, making it easy to spot important developments and trends at a glance.

Application and developer detail pages provide insights into core metrics daily active users (DAU) and monthly actives (MAU) as well as contextual news and information.

Registered free AppStats users gain access to metrics and contextualized news reports for the past 60 days; Premium users can view and download all historical data since 2008 and have access to advanced game and app user demographics.

“One thing that sets AppStats apart is our advanced game categorization that makes it possible to track and compare games in specific genres, such as slot machine apps or farming games,” said Sebastian Sujka, co-founder at Observer Network.

AppStats also is the only data service that allows users to view developer leaderboards by country of origin. This feature identifies the most successful social game or app developers from any given country.

AppStats features include:

• Detail pages featuring DAU and MAU metrics for apps and developers as well as contextual information and news streams
• Detailed user demographics including age, gender and country specifics
• App leaderboards that distinguish between games and non-game apps
• Developer leaderboards by country of origin
• Historical data including all-time high statistics

• Gainers and losers for Facebook apps, games and developers for custom time periods
• Convenient comparisons of up to 10 developers or apps
• Individual alerts by app or developer customizable for user-defined milestones

Signup for AppStats is free. Premium users are granted access to all features, all historic data and additional in-depth metrics. All data is derived from the Facebook graph with additional analysis provided by AppStats’ own research.