The report estimates that item selling within social games on Facebook alone has the potential to generate at least 680 million Euro (in the pessimistic scenario) or even up to 1.7 billion Euro (in the optimistic scenario) in 2010. The authors believe that this figure could reach 3.9 billion Euro in 2015. Four major developments are driving this growth:
- the opening up of more social networking platforms for third party developers
- an increase in social games on websites outside of social networking platforms
- growing interest in mobile social gaming
- entry of further big players into the social gaming industry
The authors point out that the industry is very young and, although it has grown massively over the past few years, most of its growth is still to come. This means that many business models and monetization strategies are still to be tested and fully exploited.
The authors conclude their report with a clear message to entrepreneurs in the areas of game development, payment and advertising: “If you want to be part of the social games success story you should hurry. Now is the time to enter.”