Slotomania is the number two slot machine game on Facebook and with 2 million DAU #19 in the overall game chart on appstast.eu. Even though Slingo from Zynga still has the edge over the game from the in Tel Aviv located company Playtika, it is positioned well for a pure virtual slot machine game. Let’s examine what keeps players feed the virtual slot machine.
Genre: Casino, slot machine
Languages: English, Spanish, Italian, Turkish, French, Chinese, Portuguese, Russian, Japanese
Platforms: Facebook, iOS, Android, Google+, Yahoo! Mobage(JPN),VKontatke(RUS), Mail (RUS)
Active users (Facebook): 7.100.000 MAU 2.000.000 DAU
How to Play
As it is a slot machine game, there isn’t that much to explain. The player sets his bets on one or multiple lines he predicts that will be filled with the same signs in row, presses “Spin!” and crosses his fingers hoping for the best. When the wheels stop the player gets his wins according to the pay table and the player can start again. These plays are only interrupted when the player wins some free Spins, in which the game locks the bet and spins five times but without having to pay for the spins – the wins stay the same. Those aren’t the only thing changing the pace of the game.
Also bonus games are occasionally thrown in, in which the player has to play a small luck based guessing game to win some extra coins. Important to know is that Coins don’t represent real money the player can win! Since gambling for real money is not allowed in the App Store or on Facebook, players can’t cash out their wins. At first one would think that gambling without real money would lose all its appeal, but Playtika did a good job in transporting the slot machine game play into a social environment. It is when the wheel spins, where the magic begins.
Gambling with no profits – it works
Even though no real money could be won, the player fast gets sucked in into the hypnotizing spinning of the wheels, hoping for the next win, free spin or bonus game to earn more coin and unlock the next slot machine. The appearance and the sound differ from machine to machine, but the experience stays the same. The player is ask very little but when he has luck and gets that big win, it feels very rewarding. , so rewarding that he might consider paying for extra coins. Just to keep the wheels spinning and to break the losing streak, just to get that feeling of reward again. Despite the fact, that there is nothing material to win. The key to understand this type of game is to understand the effort and emotional reward ration. Players don’t have to do much, to get the feeling of accomplishing something. It’s a casual game at its core. Not demanding but still rewarding. And the Facebook Connect integration helps to carry this spirit.
Connecting the game with the owned Facebook profile not only opens the possibility of sending Gifts and collecting them from friends, comparing balances and share new unlocks but connecting the mobile game to Facebook synchronizes the balance and level to the version available on the social network. Transition from one version to the other is managed without any big differences. The mobile version only lacks the social slot machine where the player spins a machine using the profile pictures in the slot machine. Due to the Facebook connectivity the game can’t be played offline, that is the only issue and probably just an anti cheat measure.
In summary Playtika did a good job with this virtual impression of a slot machine casino and offers enough insensitive to keep the wheels touring. According to Facebook data provided by Appstast.eu Slotomania appeals to more mature audience. 70% of Slotomania users are older than 26 years. And 40 of all players are located in North America. It’s the love in details of the look and feel of this game that gives it its appeal and proves that gambling without material winning prospects can be very appealing.