Focused on enhancing real lives, not virtual worlds, Mindbloom has unveiled its game to inspire people to define what’s important, discover what motivates them, and take meaningful daily actions in all areas of their life. Mindbloom takes a deeper approach by focusing on the science behind behavioral change — integrating technology, art, and human psychology to make personal growth more effective. “Mindbloom puts the principles of behavioral science behind social gaming to inspire people and help them achieve their personal health and wellness goals,” said Kyra Bobinet, MD, MPH, medical director at Aetna, which will offer Mindbloom to a select group of members next month. “By combining an easy-to-use, visually and psychologically pleasing interface with game mechanics, Mindbloom is bringing the missing ingredient of personal engagement to the wellness movement.”

The Mindbloom Life Game is “for anyone willing to spare a few minutes a day to grow the life they want by creating and nurturing a Life Tree”. Users spend some initial time upfront personalizing their profile, actions, motivations, photos, music, quotes, and can easily change them to reflect their priorities for any given day. Tommy Laflamme, a research grant manager who has been using the Mindbloom beta, “With Mindbloom, I’ve improved my relationships with family and friends. Now I’m speaking with my mom on a weekly basis and instead of having superficial conversations with friends, I have deeper relationships that not only exist online but have extended into the offline world.”

“Everyone wants to improve something about themselves. Although self-help, wellness, and fitness options proliferate the online and offline markets today – finding the right solution, getting started, and keeping at it long enough to make a difference can feel nearly impossible for most of us,” said Poole, CEO and co-founder at Mindbloom. “With Mindbloom, we’ve built the most emotive and personal interactive health experience that exists today. We believe our life game provides a missing solution to some of our nation’s biggest healthcare challenges by inspiring people to establish healthy behaviors and take small steps online to achieve their personal wellness offline.”