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10Oct/11

MegaZebra: 2 Billion Sessions of Mahjong Trails Played

By Thorsten Bleich

According to German social game publisher MegaZebra, 2 billion sessions of Mahjong Trails have been played on Facebook since July 2010. A typical round lasts 5 minutes, which would mean that users have spent several thousand years with Mahjong Trails. The app is a variation of the traditional Chinese solitaire game where the player is challenged to identify and eliminate pairs of tiles.

“When we launched our first Mahjong title in 2009, we were surprised how well this classic concept worked as a social game,” said Henning Kosmack, founder and CEO at MegaZebra.

“Mahjong Trails introduced more complexity and added a fun storyline – a trip from South America to Asia, birthplace of the original Mahjong,” explained Kosmack. The idea proved successful: 3 million monthly active users (MAU) enjoy the game, its Facebok page is liked by one million people. Players compete against each other on their journey around the world and in weekly tournaments. The app is most popular in North America and Western Europe, especially in France, and attracts a typical social gaming audience.

“We see a predominantly female user base with women making up for between 60 and  70 percent of players,” said Kosmack. Every round of Mahjong Trail is played against the clock with an option to buy more time with an in-game currency. These so-called Trails Coins are also used to personalize the user experience, but the game can be played completely without spending on premium currency.
Munich-based MegaZebra hopes to continue on its successful trail with more features to be announced in the near future.

MegaZebra.announced today, that 2 billion rounds of their most popular Facebook title Mahjong Trails have been played. The app is based on the traditional Chinese solitaire game where the player is challenged to identify and eliminate pairs of tiles.

“When we launched our first classic Mahjong title on Facebook in 2009, we were amazed by how well this classic concept worked as a social app” said Henning Kosmack, CEO at MegaZebra. Mahjong soon became the developers most successful app and still has a user base of 500.000 MAU.

“With Mahjong Trails, we added more complexity with a fun storyline – a trip from South America to the original Mahjong’s birthplace in Asia”, explained Kosmack. Players liked the idea: the game now boasts 3 million MAU, the Facebok page is liked by one million users.

MegaZebra claims that 2 billion sessions of Mahjong Trails have been played since July 2010. A typical round being 5 minutes long, this number would imply that the app’s avid users have spent several thousand years with Mahjong Trails, altogether. Players compete against each other on their journey around the world and also in weekly tournaments. The game’s audience is typical for casual games.

“We see a strong female presence with women making up for 60 to 70 percent of the audience”, said Kosmack. Mahjong Trails is most popular among social gamers in Western Europe and North America.

Every round is played against the clock with an option to buy more time using the in-game currency Trails Coins which can also be used to personalize the user experience. But the game can be completed without having to acquire premium currency.

MegaZebra hopes to continue on this successful trail with more features to be announced in the near future.

One Response to “MegaZebra: 2 Billion Sessions of Mahjong Trails Played”

  1. [...] gaming companies from Europe.This week we take a look at MegaZebra, creator of the successful Mahjong Trails.Name: MegaZebra GmbHWhat they do: Social gaming developer with its roots in arcade and casual games [...]

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