According to German social game publisher MegaZebra, 2 billion sessions of Mahjong Trails have been played on Facebook since July 2010. A typical round lasts 5 minutes, which would mean that users have spent several thousand years with Mahjong Trails. The app is a variation of the traditional Chinese solitaire game where the player is challenged to identify and eliminate pairs of tiles.
“When we launched our first Mahjong title in 2009, we were surprised how well this classic concept worked as a social game,” said Henning Kosmack, founder and CEO at MegaZebra.
“Mahjong Trails introduced more complexity and added a fun storyline – a trip from South America to Asia, birthplace of the original Mahjong,” explained Kosmack. The idea proved successful: 3 million monthly active users (MAU) enjoy the game, its Facebok page is liked by one million people. Players compete against each other on their journey around the world and in weekly tournaments. The app is most popular in North America and Western Europe, especially in France, and attracts a typical social gaming audience.
“We see a predominantly female user base with women making up for between 60 and 70 percent of players,” said Kosmack. Every round of Mahjong Trail is played against the clock with an option to buy more time with an in-game currency. These so-called Trails Coins are also used to personalize the user experience, but the game can be played completely without spending on premium currency.
Munich-based MegaZebra hopes to continue on its successful trail with more features to be announced in the near future.