Berlin-based social game developer wooga today launches its first mobile game Magic Land Island on Facebook’s new mobile apps and mobile site (m.facebook.com). Magic Land Island is an HTML5 game, which is now accessible on all smartphones and tablets, allowing users to play a Magic Land version on any device they wish. Magic Land Island’s cross-device compatibility allows both iOS and Android device users to play the game and gives Magic Land Island an expanded reach.
The company’s move towards HTML5 was already announced by CEO Jens Begemann at the Launch of Magic Lands in August and now marks wooga’s first steps toward the rapidly spreading technology. More and more developers launch their first projects in HTML5.
Magic Land Island is a mobile version of Magic Land, specifically designed for Facebook’s mobile site, which is integrated into Facebook’s iPhone and iPad app. Magic Land was launched mid-August on Facebook, where the mobile extention was already announced. The story of Magic Land combines medieval customs and legends in a mix of role-playing, city building and adventure features.
The game has gained almost 4 million monthly active users at the game’s peak since its launch. Currently Magic Land has about 3.4 Million monthly active users. Now Magic Land Island launches as a stand-alone game and will be connected to Magic Land soon.
Magic Land Island is visibly connected in Magic Land via a boat in the non HTML5 Version. The integration of the two games is expected to be announced in near future. Programmed in HTML5, Magic Land Island launches on Facebook’s newly updated mobile apps and mobile site, giving users the ability to play Facebook games and use Facebook apps on their smartphones and tablets.
“The rapid technological development and possibilities of HTML5 surprised us during the development process and we are really seeing a lot of potential for a new segment of mobile social games,”commented Philipp Moeser, wooga’s CTO, the launch today.
wooga Founder and CEO, Jens Begemann added: “We are exited about the possibilities, especially the new social distribution channels, which come along with Facebook’s new mobile apps and mobile site. wooga has always focused on the social experience – to build games, which are inherently social. This new mobile technology allows us to take this expertise to a whole new level: social mobile. 70% of our users are female and many between 35 and 45. They are also starting to look for mobile games which connect them to their friends wherever they are.”