Chinese online game company Kunlun is partnering with the Korean government to create an investment fund for developers, the fund will be worth $46 million. The money will be provided by Kunlun the government, and several private investors. Kunlun Korean was established in December 2010, with its debut game, K3 Online, launching last month. It has attracted more than 100,000 players, with another 100,000 expected to join by the end of August. Kunlun is also the second biggest online gaming company in China, just behind Tencent. Along with the successful expansion in Korea market, Kunlun’s subcompany Koram Games Ltd is also accelerating the paces to explore the American game market, approached in the market for 2 years, Koram Games now has already launched 10 games, and gain almost 2 million subscribers. The Chinese game company Kunlun was inherently founded as a social and web game subsidiary of a software company Brother Soft. And it achieved 20% of market share in web and social games and US$187m of annual sales within 3 years in China. Kunlun is right behind Tencent whose market share is 50% in the field.
Unlike other giant developers like Tencent or Shanda are focusing on their home market, Kunlun’s half of total sales comes from overseas market. Kunlun Korea is now the 7th branch of Kunlun and Kunlun America is also bringing into the agenda. As the subsidiary of Kunlun, Koram Games mainly focus in the market of English-speaking countries, the company is now having 5 products in the market which are Chronicles of Merlin, Clash of Kingdoms, Three kingdoms online, Indomitus and Dynasty Saga, all the games are free to play browser-based and can be accessed on both Facebook and company website www.koramgame.com. “We are catching more and more attention from North American gamers now” said English department manager Joe Zhou, “Take Chronicles of Merlin as an example, we launched this game just for four month and already developed to 10 game servers and over 200K subscribers.” Joe is very optimistic about Koram’s development in the US market and always anticipating how big this America Dream would be.