Kobojo, number one publisher in France and one of the European leaders in the social gaming industry for Facebook and mobile, has announced the opening of its new office in Madrid. “Our intention is offer more and more personalized content to players since this is what they want, and most especially in Latin America. This new affiliate has an international team that not only dominates the different languages, but also the culture and market codes where we’re going to invest. Beyond just translating social games, Kobojo wants to enrich the experience of gamers by personalizing content according to the country and its culture”, says Vincent Vergonjeanne, Vice President of Strategy and Products of Kobojo. With 2.5 million active game players each month worldwide, PyramidVille, the flagship game of Kobojo, proposes missions such as the San Fermín and La Tomatina in Spain or the Ferragosto in Italy. The game has recently been launched in Portuguese for Brazil, the country with the fastest growth rate in terms of the number of Facebook users, from less than 14 million in March to more than 25 million in September.