King.com is on a roll. After replacing Wooga as number 2 behind Zynga, the casual social games company now opens a new development studio in London led by Catharina Lavers Mallet who joins from EA where she was an executive producer of titles such as The Sims Social. Over time, the studio is expected to have over 40 employees.
King.com’s Facebook games like Bubble Witch Saga or Candy Crush Saga are very casual with an added social layer that make them incredibly popular, reaching currently more than 12 million daily active users (DAU).
Getting The Sims Social producer Mallet on board could be an indicator that King is looking into deepening its casual social games portfolio. Mallet had joined Electronic Arts as part of their Playfish acquisition; prior to this, she held several executive leadership roles across several European-based corporations. “I am thrilled to be setting up a new studio for King.com. I am excited by the company’s vision to be number one in the casual social games category, and have been very impressed by the team and the original IP they have built,” said Mallet in a press statement. “I am completely addicted to their latest game, Candy Crush Saga, and am looking forward to helping further build on the company’s momentum.”
King.com, founded in 2003, produces games for multiple social and mobile platforms such as Facebook, Google+ and most recently mobile devices. Its premier destination, King.com offers over 150 exclusive games in 14 languages and enables users to play against each other for real money.