The Latest News on the Social Games Market in Europe and Emerging Markets


Israel: Top Five Social Games Developers

By Camilla Noon

Here we focus on the top five social games developers in Israel according to our Facebook analysis tool, AppStats.  Let’s look at the top five in a little more detail.  In fifth place, developer Funtactix sees a decline in monthly active users (MAU) and daily active users (DAU) this month with its most-played game, The Hunger Games Adventures, based on the popular novel and film, showing a similar fall in numbers.

Developer Dragonplay holds fourth place with its three social gambling games whilst, not far ahead, diwip takes third place with its social gambling game Best Casino.

In at second place, Plarium sees its MAU just shy of two and a quarter million whilst the DAU reach 413,350.  With its top RPG games Total Domination and Stormfall: Age of War, Plarium has a largely male demographic with male users tallying up to over 75%.

Heading the table, Tel Aviv-based developer Playtika sees 2,484,000 daily active users (DAU) and 8,330,000 monthly active users (MAU).  The developer also enjoys an impressive stickiness (MAU divided by DAU) of approximately 30%.

Playtika stickiness

Now owned by casino giant Caesars, the majority of Playtika users play the social gambling game Slotomania which also sees a high stickiness rating that hovers over the 30% mark.  Interestingly, Playtika sees a majority of its user demographic (about one third) falling into the 46+ age category.

The tables below show the top five developers in Israel according to MAU and DAU according to information provided by AppStats.

Top Game Developers in Israel according to MAU

Top Game Developers in Israel according to DAU

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