At the TechCrunch Disrupt Conference yesterday, Idle Games announced the upcoming beta launch of Idle Worship for the Facebook platform. Idle Worship is a casual yet massively multi-player synchronous game where every player is a god, vying for the adoration and worship of both real players and the rather dim indigenous population called “Mudlings.” Players build up their dominion and reveal their powers to their faithful while competing with other gods for followers. New followers are won by performing divine acts such as conversions, miracles, blessings, and curses.

“Make no mistake, social gaming is the entertainment industry and in the entertainment industry, quality is the only sustainable business plan. We lead with creativity and innovation, while others are led by analytics and the previous actions of their competitors,” said Jeff Hyman, Idle Worship’s CEO and Co-founder. “The industry is almost 4 years old and we’ve spent half that time crafting the most ambitious game ever to see a Facebook canvas – we are pioneering a new model,” said Hyman.

Idle Worship is the brainchild of Co-Founders Rick Thompson and Hyman. Thompson led the company’s $9 million round of financing. Other investors include former Facebook Vice President, Chamath Palihapitiya. Thompson previously founded highly successful ventures, one of which was social gaming giant Playdom. Idle Worship offers players the choice to play both synchronously and asynchronously in what’s known as an “unsharded world.” This technology enables “everyone to play with everyone” regardless of what server they may be on.