Berlin-based start-up HitFox leaps into their next. Serial entrepreneurs Jan Beckers, Tim Koschella, Ruben Haas and Hanno Fichtner founded HitFox Game Ventures, the world’s first vertical incubator for game distribution business models. HitFox Game Ventures has its sights on start-ups and acquisitions in the field of sales and marketing of games.
To date the market is still dominated by generalized incubators, HitFox Game Ventures will focus on one segment only. In future, vertical incubator HitFox is set to more broadly employ its core competencies in sales and marketing as well as pass on its experience and own network to additional co-founders within the framework of joint start-ups.
CEO Jan Beckers says: “In the past 12 months we have built up a highly productive and entrepreneurial team of 55 gaming, marketing and IT specialists. In addition, we have acquired over 100 game publishers as clients and have seen an eightfold increase in our turnover within the last six months. Taking on the role of incubator, we are now using this momentum and rapport with customers to support other game distribution founders.” Aside from access to the market, HitFox start-ups can benefit from an initial investment in at least the mid-six-figure range.
HitFox Game Ventures aims at acquiring or establishing at least two businesses per year. Last summer Beckers, Koschella, Haas and Fichtner took the leap into the $ 70 billion gaming market when they founded the game distribution start-up HitFox. Their concept of offering deals to gamers addressed an existing demand.
Profiting from a broad range of entrepreneurial experience, as well as investments by well-known partners (HV Holtzbrinck Ventures, the Tengelmann Group, Hasso Plattner Ventures, Kite Ventures and Digital Pioneers), the young business saw rapid growth. HitFox expects to reach a seven-figure monthly turnover and hit the break-even point in the course of this year. In February 2012 HitFox acquired Ad2Games (Chili Entertainment GmbH), Germany’s largest advertising network for online games.