Only three weeks after its launch, HitFox Game Ventures is progressing from words to actions: with two new start-ups the Berlin-based game distribution incubator is focusing on the booming mobile gaming market. The companies HitFox AppLift GmbH (www.applift.com) and HitFox App Discovery GmbH (www.gamefinder.de) were founded by Kaya Taner and Xavier Rezgui, in cooperation with HitFox Game Ventures which backed the young companies with a 7-digit-€ seed investment.
“AppLift” is the first affiliate network worldwide that exclusively focuses on mobile games. Game publishers profit from AppLift’s network of ‘game affiliates’, refering new mobile gamers from 50 cents upwards. Right from the start AppLift is bundling the mobile games of numerous worldwide renowned publishers such as Gameloft, Gameforge, Kabam, TinyCo and 6waves.
Affiliates – generally webmasters or app-administrators whose users are specifically searching for mobile games – profit from the extensive range of high-class games. While affiliate programs are one of the most common marketing channels for online games, there has been a lack of options in the growing mobile games market. Co-Founder and Managing Director Kaya Taner, previously one of the first employees at HitFox, explains the market gap: ‘As first affiliate network for mobile games worldwide, AppLift meets an urgent need and sees very high demand by affiliates and game publishers alike. We will reach the goals initially set for 2012 already in August and are now ‘raising the bar’: by the end of 2012 we want to work together with 500-1000 Affiliates who refer new gamers on iOS, Android, and other platforms for at least 100 mobile game publishers.”
While AppLift offers performance-based affiliate-ads, HitFox App Discovery GmbH covers the userside: Currently there are more than 100.000 Games of very different quality on the Apple App Store, which in turn makes it hard for gamers to find the games they want. The free app ‘Game Finder’ functions as a quality filter and only shows the best mobile games, clearly laid out for the user to choose from.
For the launch, a specialized team of game testers chose 500 games and enriched them with additional information. At Game Finder another former HitFox-Manager became Co-Founder and Managing Director: Xavier Rezgui. HitFox Game Ventures CEO Jan Beckers states: “The mobile games market is booming and we are happy to invest a 7-digit sum into teams that have already proven themselves. We expect the growth to be accordingly fast and are looking forward to taking advantage of the numerous synergies with our existing portfolio and future start-ups.