The Latest News on the Social Games Market in Europe and Emerging Markets


Game Marketer HitFox Acquires Advertising Network ad2games from Gameforge

By Regina Leuwer

German game marketer HitFox today announced the acquisition of Chili Entertainment to add game advertising network ad2games to HitFox’ portfolio.

In 2011, ad2games generated around 75 million clicks for online game publishers such as Bigpoint, gamigo, Gameforge, InnoGames, or Upjers. The ad network was previously majority-owned by online game publisher Gameforge. Terms of the deal were not disclosed; according to our sources HitFox paid a “seven digit” euro figure.

Often referred to as ‘Groupon for gamers’, HitFox offers time-limited deals with steep discounts on games, hardware or virtual goods.  The company also expanded into the field of performance marketing. This latest acquisition adds the capability of a specialized games advertising network. HitFox aims to become a major game distribution, marketing and user acquisition channel for game publishers and manufacturers.

HitFox was founded in August 2011 by Jan Beckers, Tim Koschella, Ruben Haas and Team Europe.  Investors include Holtzbrinck Ventures, Hasso Plattner Ventures, and Digital Pioneers by Bigpoint’s Heiko Hubertz.

The company currently employs 30 in its Berlin headquarters and another office in San Francisco.

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