Edinburgh based analytics firm GamesAnalytics, has announced full support for iOS and Android game publishers using its Predict and Engage analytics platform. GamesAnalytics is a data mining and monetization company serving the online and mobile games industry. The company was founded in 2010 by Chris Wright and Mark Robinson who combined the backgrounds of games publishing and data mining. Adding to its current support for Facebook, PC download and browser based games, GamesAnalytics cross-platform analytics solution now enables mobile game publishers to track and manage the millions of data events that occur in mobile games, identifying key metrics and tracking patterns of player behavior.

In addition, GamesAnalytics’ advanced analytics technology allows mobile publishers to “predict future player behavior and send tailored in-game marketing messages to individual players”. In this way, mobile publishers can optimize the game play experience based on each user’s individual playing style. CEO Chris Wright states: “Our proprietary predictive analytics technology gives mobile games companies the ability to understand complex player data and automatically deliver highly effective, specific in-game marketing messages tailored to individual players. This gives our clients a competitive advantage and allows them to optimize revenue and retention in their mobile games.”