DeNA has announced it is acquiring ngmoco, Inc., for up to US$400 million in cash and securities, with the goal to create the world’s largest mobile social games platform company. Ngmoco was founded in 2008 by games industry veterans Neil Young, Bob Stevenson, Alan Yu and Joe Keene. Ngmoco’s games are played more than 50 million minutes a day and have been downloaded more than 60 million times on Apple’s iOS devices, resulting in 20 top 10 applications. The company’s Plus+ social network has over 13.5 million registered users, with more than 50 million friend connections and has been installed more than 86 million times. In September, Ngmoco announced its commitment to the Android platform with games and services arriving in the fourth quarter.
As a wholly owned subsidiary, Ngmoco will be responsible for bringing DeNA’s “X-Device X-Border” strategy to Western markets by making DeNA’s Mobage a global service and platform for games. A key focus for the company is the creation of a unified open developer platform that combines Ngmoco’s smartphone technology framework with DeNA’s Mobage Open SDK. The unified Mobage Smartphone Platform will allow developers to target both iOS & Android and access both Western and Japanese customers.