The GamesClubCard is a bonus points card for online gamers and gives gamers the possibility to collect points at more than 150 participating online merchants including buecher.de, Neckermann, Valentins.de, myToys.de, OTTO, and shop-apotheke.com. Players of massively multiplayer online games (MMOG) as well as browser and social network games can now collect points when shopping for their favorite games online. Bonus shopping platform deal united is offering a virtual bonus card for online gamers and has presented the card at the GamesCom 2010 in Cologne. Online gamers who register for the GamesClubCard are awarded points for their online purchases.

GamesClubCard is an internet platform on which gamers can collect points when they shop online. Gamers can create a profile on the website and manage the points they collect with each purchase; they can also log onto the platform via Facebook. Users can redeem their points in two ways: they can either exchange their points for virtual currency to buy add-on features for games, such as Wurzelimperium or My Free Farm, or they can purchase time cards to play World of Warcraft, NC Soft, or Lord of the Rings online.

“The GamesClubCard is a virtual bonus card especially for online gamers – the concept is unique on the German market”, says Jarg Temme, CEO of deal united. “We are bringing the concept of bonus cards, such as Payback and Happy Digits, to the world of online games for the very first time – gamers collect points when shopping online and have full control of their points at all times.”