French developer Pretty Simple Games has only released one game on Facebook, but after almost two years My Shops is still going strong. Launched in 2010 and met with positive reviews, the shop management game peaked at almost 2 million monthly active users and 350,000 daily actives in mid-2011. Around the same time, Pretty Simple Games raised €2.5 million in funding to invest in new titles but hasn’t put out a new game yet. Today, My Shops still maintains a loyal user base of more than 1 million MAU and 160,000 DAU.
Title: My Shops
Developer: Pretty Simple Games
Genre: Resource management, virtual world
Active users (Facebook): 1,100,000 MAU; 160,000 DAU (according to AppStats)
How to play
The object of the game is to run successful stores starting with a bakery. The player is responsible for stocking, and attracting new customers as well as expanding the business. Possibilities for shop decoration and customization are sheer endless. Pretty Simple Games regularly publishes a selection of unique user created shops on its Facebook page.
In-game customers demand different types of goods; they can be clicked on and leveled up to develop new tastes. Certain combinations of customers can be combined to unlock a new kind of customer.
Once a player has managed the bakery successfully he or she is enabled to open new types of businesses which require different goods and strategies.
Players are prompted to invite friends to visit and exchange gifts. The game’s hard currency Cash can be used to speed up production and also to purchase vanity items and special game designs.
Tasks and features are managed by using a virtual phone; special promotions and free gifts are published in the form of telephone numbers hidden in a picture – an interesting and unique way of user engagement.
My Shops is an accessible and charming feature-rich resource management title which takes less traveled paths and manages to be remarkably unobtrusive for a social game.