With so many payment options, it can get quite confusing trying to decide what’s best for your online game whether you are just starting out, or indeed well established in your field. Shopping carts, localization, security and online payments; these are some of the important things you will be thinking about when considering what’s best for your online business. With the help of Gate2Shop we present a top 5 list of common mistakes made by online game developers that don’t have the optimal e-commerce solution for their exact needs:
1. Website not localized
Quite often, we see online businesses that want to sell globally – whether it is software, games or other virtual goods. They invariably hit a brick wall if their site isn’t optimized for all the regions they are targeting; hard to sell in Spain when your site doesn’t include Spanish! It’s important that your provider can work with you on these types of customizations.
2. Local payment methods not comprehensive
Another problem that is often seen with poor localization is when payment methods that are popular in a particular region aren’t accepted. For example, AstroPay Card is a very popular virtual pre-paid card in Brazil. Boleto is also a payment option widely popular in Brazil. So, not offering those payment methods if you want to sell in Brazil is pretty much guaranteed to give poor returns in that region.
3. Cumbersome checkout process
Too many clicks. Too many pages. Too much redirection. This is the part where you hope the customer actually parts with their hard earned cash, so it’s very important to keep them in the frame of mind that they are happy to spend their money. If not, the customer will just get fed up with the process and walk away. Your payment pages must be optimized for speed, ease of use – and security. You should also be looking for ways to have the player pay without the need to leave the game; payment should be placed right inside the game for speed and convenience.
4. Security settings
Poorly configured security settings can lead to all sorts of problems with the processing of payments. Perhaps one of the most severe is to be placed on a blacklist which would prevent use of a credit card without intervention from the issuing bank. You should also be looking for payment pages that have been secured with extended validation SSL certificates. You’ll know them by the green notice in your browser’s address bar. Your e-commerce provider should have technology to spot and prevent fraud – and have a proficient risk management team.
5. No provisions to counteract declines
It’s very important to have a system in place that can monitor and act on declined or failed transactions. Far too often, just one failed transaction means the customer walks away from an online store for good or will not retry to buy virtual goods. It’s best if your e-commerce provider has a dedicated team dedicated to quickly resolving failed transactions due to bank declines. Not only does it impact the sale, but it can cause a customer to walk away for good – and it’s well known customer loyalty is an important part to the success of any business.
Gate2Shop is a provider of e-commerce solutions specifically designed for the software, games and digital service industries. The Gate2shop solution gives vendors a complete e-commerce platform to market and sell their products online, including Risk Management, Affiliation, Fraud Prevention and Payment Processing. Gate2Shop has a decade of experience in the e-commerce industry and provides over 85 local, international and alternative payment methods, in more than 160 countries.