This week’s game of the week, Social Empires, is a silent winner. Without a lot of PR buzz, the relatively small Spanish developer Social Point managed to succeed in the tough social strategy genre. Social Empires has a loyal user base and is frequently listed among the fasted gaining Facebook apps. The game is recovering quickly after a user drop (from 7 to 4 million monthly active users) that affected almost every social game, because Facebook changed its method for measuring active users, earlier this month.
Developer: Social Point
Genre: Social Strategy, RPG
Launch: January 2011
Languages: English, Spanish, German
Monthly Active Users: 4,300,000 (October 31)
Monetization: Free-to-play with paid premium currency
A social strategy game where players build units and utilize resources to fight for world domination.
What’s it all about?
Social Empires is a strategy game, resembling classic titles like Ages of Empires or Civilization. Players create their empire from the ground, train villagers, build houses, mills and barracks to fight against other players and conquer the world.
How to play
The gameplay is quite similar to classic social games – tasks are performed through clicking on different objects. The difference is that the player doesn’t control his own avatar but assigns villagers from his empire which are generated in the village’s central building, the Town Hall. Villagers need houses to live in and can be employed for multiple purposes, such as farming, scraping gold or catching sheep from outside the village.
The game has four resources: Gold, Stone, Wood and Food (which is always depicted as a piece of meat, even if it’s freshly harvested lettuce). Different quantities of these resources are needed for building things like houses, mills or animal ranches.
Facebook friends can be added as neighbors to help each other out, or fight each other for sole world leadership. Players build barracks to produce different kinds of soldiers. Fighting can be practiced by defeating the trolls around the village, later in the game, other players’ empires are the main targets.
It’s possible to control a larger group of soldiers with one click, which makes the battle a lot more convenient and fun. Solving missions and tasks provides the player with additional resources. The games’ premium currency, Social Empires Cash, can be used to buy world wonders or special items like castles which serve not only decoration purposes but also provide an edge in combat.