UK Mobile Network Operator, Three, has re-launched its Games Store with a string of new features including social media integration and a dedicated HD games section. The browser-based portal store, powered by Three’s content partner Livewire Mobile, Inc. also includes a series of Android games and applications targeted at the increasing numbers of Three gamers that use the portal as their mobile gaming hub. A dedicated Android app with integrated Three billing is planned to be released ready for devices that will be in store and available for the pre-Christmas period. It’s also planned for the re-launched Game Store to feature an extensive offering of social games, allowing users to interact and compete with each other. These features, alongside an integrated web and browser store, are designed to offer users a unique retail experience.
The UK-based team at Livewire Mobile has been working with Three UK on a number of content projects since it launched a personalisation site on the network in 2007. The new Games Store will be added to the growing portfolio of hosted multi-content services managed by the Livewire Mobile team. Last year, Three partnered with Livewire Mobile to launch the network’s new Music Store on its mobile portal, featuring a dedicated site for Android users. All of the new sites developed by Livewire Mobile for Three have full Facebook and Twitter integration to drive the use of social media as a recommendation tool. The re-launched Games Store will support content across a number of mobile phone operating systems. The objective of the Games Store is to make it a must-go-to destination for all gamers on Three – providing a huge range of games, tips, information, reviews and contact with like-minded games fans. The site is designed to attract everyone from casual gamers to the hardcore enthusiasts.