Socialgamesobserver

The Latest News on the Social Games Market in Europe and Emerging Markets

28Feb/11

AppStats MySpace

By Sebastian Sujka

App Name Developer Installs Gain in %
1.icon MobstersPlaydom15.068.722+0.04%
2.icon Mafia WarsZynga13.443.229+0.00%
3.icon YoVilleZynga8.097.270+0.13%
4.icon Zynga PokerZynga7.285.980+0.04%
5.iconSuperPokePetsSlide7.121.111+0.01%

See the full MySpace AppStats here

28Feb/11

AppStats Grono

By Sebastian Sujka

App Name Developer Installs Gain in %
1.icon Super Mario FlashOopa667.423+0.14%
2.icon BloonsNinja Kiwi338.013+0.23%
3.icon TetrisNeave269.683+0.20%
4.icon Fun Fun Candyfun2fun168.822+0.24%
5.icon BilliardAxifer163.343+0.31%

See the full Grono AppStats here

25Feb/11

NEW on AppStats: The Russian Social Network Mail.ru

By Sebastian Sujka

App Name Developer Installs Gain in %
1.icon Lovely FarmAstrum5.529.889new
2.icon LegendAstrum4.626.973new
3.icon LegendAstrum3.075.696new
4.icon Collective FarmAstrum2.646.872new
5.icon Fish FarmAstrum2.044.293new
6. BubblesAstrum1.979.048new
7.icon Paradise GardenAstrum1.649.818new
8.icon Hidden RoomAstrum1.573.354new
9. FarmandiaPlarium1.475.237new
10.icon KittensAstrum1.229.976new

See the full mail.ru AppStats here

25Feb/11

NEW on AppStats: The Russian Social Network vKontakte

By Sebastian Sujka

App Name Developer Installs Gain in %
1.icon Happy Harvesti-Jet7.401.273new
2.icon Street RaceCiliz Co.5.433.149new
3.icon WormixOksana Shevenchenko5.420.985new
4.icon Prison TycoonKefir4.957.841new
5.icon FarmandiaPlarium3.674.695new
6. Nightclub LifePlaykot Games2.922.026new
7.icon League of SpeedGrigory Osobniak2.820.850new
8.icon Farmers’ ValleyMango Play2.638.903new
9.icon PokemonsCreara2.569.844new
10.icon In the GraveArvara2.559.979new

See the full vKontakte AppStats here

25Feb/11

AppStats NK

By Thorsten Bleich

App Name Developer Installs Gain in %
1.icon Pet PartyPlinga3.259.146+1.77%
2.icon Icy TowerPlinga3.023.951+0.62%
3.icon Happy HarvestElex2.455.486+0.42%
4.icon Mafiai-Jet1.740.680+0.32%
5.icon FishdomPlayrix1.603.432+2.14%

See the full NK AppStats here

24Feb/11

hi5 Announces “SocioPay” Monetization Platform

By Sebastian Sujka

Social network hi5 announced the launch of the SocioPay monetization.  SocioPay objective is to dynamically determine the optimal monetization solution for every commerce opportunity, including identifying players who are less likely to purchase and offering advertising as an alternative to traditional payment options. “While results are still early, we expect SocioPay to increase revenue in social games by 200%-300% over traditional commerce and lead-generation offers found on other social networks,” said Monty Kerr, hi5 Vice President of Commerce and Advertising. “The key innovation is that SocioPay extends beyond the hi5 platform; allowing developers to see dramatically increased revenue wherever their social games are distributed – even on other social networks.”

“Over the last year, we’ve been working closely with hi5 on the distribution of our social game titles, Port Casino Poker and Port Casino Blackjack. By implementing SocioPay, we’ll be able to gain actionable insights and achieve measurable improvements in monetization and revenue per user. hi5 is a strategic partner for us as we look to expand our business this year and we are planning to launch more titles leveraging their new SocioPay platform,” said Richard Garriott, Co-founder and Creative Director at Portalarium. The newly launched SocioPay technology will complement the latest release of SocioPath, the social gaming platform designed to liberate social games from their dependence on social networks through viral audience acquisition, which is also launching at GDC this year. The new version of SocioPath will enable over 100 social games currently distributed on the hi5 platform to be accessible directly from the site without requiring a user account or registration.

24Feb/11

Rumble Media Launches Android Game Portal Playandroid.com

By Sebastian Sujka

Rumble Media announced today that it has launched a gaming portal solely dedicated to games for Google’s Android platform. The service allows users to download Android games directly to their device.”Android will be the next Windows. What Microsoft is for the PC is Google for the smartphone. And gaming will be at forefront of this new movement”, says David An, Founder & Managing Director of Germany based Rumble Media and continues: “Currently, the Android Market is the dominating download platform. There are some horizontal portals offering a broad spectrum of app categories. But Playandroid.com is the first vertical gaming portal and community for Android premium game users.”

The service aims at solving the “mobile app discovery problem” which is inherent to app stores once they become too big. Independent developers are having a hard time being found in incumbent app stores just because of the sheer volume of games and competitive advertising budgets. And users on the other hand, need more reliability regarding the right choice of games. “We aim at solving the mobile app discovery problem through our editorially selected premium games in a social community environment”, explains David An. This is done by an inhouse editorial team which only selects premium Android games – violent-free and non-adult content. Further, users can register for free with their Facebook account, follow and vote other Android game developers and other friends. Developers can communicate with Playandroid.com users via developer profile pages and user written game reviews. Games are easily installed via scanning QR codes.

24Feb/11

AppStats Orkut

By Sebastian Sujka

App Name Developer Installs Gain in %
1.icon Happy HarvestElex22.120.509+0.01%
2.icon Mini FarmVostu18.025.551+0.13%
3.icon Café ManiaVostu13.965.940+0.16%
4.icon Football LegendsVostu3.960.544-0.03%
5.icon Guitar Flashgamesx2.299.131+0.37%

See the full Orkut AppStats here

24Feb/11

AppStats Tuenti: Green Farm And Towner Swap Places

By Thorsten Bleich

App Name Developer Installs Gain in %
1.icon Texas a lo GrandeMetrogames795.525-8.67%
2.icon FishdomPlayrix676.901-2.70%
3. Green FarmGameloft674.397+6.27%
4.icon TownerMetrogames641.417-0.91%
5.icon Backyard MonstersMetrogames426.325+14.91%

See the full Tuenti AppStats here

23Feb/11

SponsorPay Receives Funding From Nokia Growth Partners

By Sebastian Sujka

SponsorPay’s platform helps online publishers monetize their users more effectively and advertiser clients achieve their campaign objectives. The funding from Nokia Growth Partners not only contributes financial support to SponsorPay but grants access to a global industry network and attractive business development opportunities in the booming mobile space.  SponsorPay reacted to the competition’s product portfolio, just last week competitor SuperRewards announced the launch of a mobile platform. How exactly the funding will be used for a mobile solution was not revealed by SponsorPay.

“The investment allows us to carry our success forward to the mobile market. We are excited to work with such a reputable financier,” commented Andreas Bodczek, CEO and co-founder at SponsorPay.   “We are very pleased to invest in SponsorPay and support the expansion of their cutting edge monetization platform. They have established themselves as a distinct leader in a rapidly growing market and serve a diverse customer base from all over the world. We believe there are great opportunities ahead when working together,” added Bo Ilsoe, partner at Nokia Growth Partners.