The year 2010 was probably the most dynamic year in the history of the gaming and payment industry. Before the start of the Christmas holidays and the concentration on the next year, we talked to Marco Priewe, CEO of Atlas Interactive about his eperiances in the year 2010 and why he thinks 2011 will be even more exciting:
SocialGamesOberver: First of all, how is your respective view on the fading year 2010?
Marco Priewe: 2010 has been a very busy, very exciting year. Not only for the payments and games industry but with ATLAS Interactive as well. We have seen an explosion in online games which has translated to an explosion in the need for suitable micro payment solution. Whether its Premium SMS, Voice or Web Billing, we have seen an increased interest in all three areas of payment methods.
SGO: It is not obvious for everybody that Kanzaloo belongs to Atlas. Can you explain the two brands and their individual focus?
Marco: We have received this question before and the best way for me to explain it that kanzaloo is an all-in-one payment solution that ATLAS Interactive offers. A lot of our competitors give there services or products a name and since we are able to provide all forms of micro payment into one easy to use solution we decided to give it a name that is memorable. You will see a lot more in terms of marketing and product development from the kanzaloo product in 2011.
SGO: You previously mentioned a strong interest in the publishing business. Can you elleborate on your plans in this industry?
Marco: The publishing industry has been trying to come up with a way to bring their services into the 21st century. They are realizing now that the subscription based payment model does not work. More and more readers are going mobile. What this means is that their readers are no longer purchasing their publications at newsstands/stores, but rather reading their content on their smartphones/tablet computers or online desktop browsing. At this moment the content is either free or they charge the users to download their app or maintain the subscription based model. With a micro payment service, such as kanzaloo, we are able to provide these publishers the means to charge the readers per article. So instead of buying the entire publication that less than 5% of readers read, the publishers can charge for the articles the readers want. So for 0.10€ an article or any other price point they are able to reach a broader market. In 2011 with the expansion of the kanzaloo product, ATLAS Interactive will be adding even more publishers to our portfolio of clients and continue to educate those who are still skeptical.
SGO: Which markets have been your strongest so far and which ones are you planning to tackle next?
Marco: The gaming industry by far has been our strongest industry to date and will probably continue to be so for some time. However, as stated in the previous question, the publishing industry is one that we have had our eye on and have been working with and see a strong future with. There of course are other industries as well that AIDE will continue to target and work with such as Social Networks, Gambling, and many more. On the other hand side, traditional payment service providers have started integrating kanzaloo™ in their existing portfolio of payment solutions. So far, we are the only micro payment provider that has integrated its mobile payment solution into the pay.on platform of Arvato.
SGO: Virtual goods are taking over the world, how are you involved now and what is going to change?
Marco: We are really the pioneers in this industry. We started over 15 years ago and have been consistently providing unbeatable coverage and solutions to all of our clients who have maintained a strong, loyal commitment to us. In 2011 we will only continue to provide the best services and solutions to our clients while contributing what we have learned through the years to this ever growing industry.
SGO: What do you have in the pipeline for the mobile and tablet market?
Marco: First and foremost we are a payment company and that is our main focus. However, we understand the latest trends and needs from our clients and consumers. That being said we are constantly developing our products for the mobile and tablet market and in 2011 you will some of these solutions make ground and become more of an extension to what ATLAS Interactive offers already.
SGO: It is Christmas soon, if you had one wish to address concerning the industries you operate in, what would it be?
Marco: The biggest concerns we get from clients and industry players is the need to improve carrier relations. This is something we are extremely proud of since we have been around for over 15 years we have personal relationships with all of these carriers and it is because of this we are able to offer unbeatable rates and terms. We are very upfront and honest with all of our clients and the one thing I would say to them this holiday season is “Don’t worry!”. That is our job. Enjoy the Holidays!