The Hi5 list is like a rollercoaster right now with new titles entering and leaving every week. Games are rising, falling and exiting; just to rise and fall again, creating chaos and heavy fluctuation. This week is no different with two new titles entering namely “Bush Whacker” and “Airport” from i-Jet. “Bush Whacker” was with us a couple of weeks ago, just to be pushed out and now the title is here once again at 10^th place. The rest of the list is a mess.”Fantasy Kingdoms” is climbing hard this week with 101.38% increase in users and “Organized Crime” falls equally hard with a 25.21% decrease in installs.

	App Name	Developer	Installs	Gain %
1.	Barn Buddy	The Broth	2.878.670	+7.15%
2.	Fantasy Kingdoms	Sneakey Games	255.349	+101.38%
3.	Resort World	gameinsight	136.571	+16.86%
4.	Organized Crime	Social Moray	125.232	-25.21%
5.	Cube Crash	Ocean Breeze Games	89.342	-5.26%
6.	Farmerama	Bigpoint	62.018	-6.79%
7.	Backyard Monsters	Casual Collective	56.568	-8.38%
8.	Airport	i-Jet	49.767	new
9.	PortCasino Poker	Portalarium	49.089	-1.00%
10.	Bush Whacker	DJArts Games	48.810	new

Facebook Tests Search Operator
A “Quick Link” feature, which lets the users jump straight to the “Photos of” a certain user upon using the Facebook search function is currently being tested by the Facebook team. This new feature could help make navigation run more smoothly as photos previously only could be accessed from a users profile page.

Philippine’s Largest Mobile Carrier Backs Facebook Credits
The largest mobile carrier on the Philippine’s is backing Facebook Credits as a way of mobile payment. The mobile payment platform Zong powers the offered service and lets users buy Virtual Goods through their phones. By introducing these deals, Facebook could potentially add 70 million mobile subscribers to their list of customers.

The War Between Facebook And Lamebook Continues
Facebook has confirmed that it currently is blocking all outgoing links or Likes to Lamebook.com and that it has shut down Lamebook’s Facebook Page. Facebook’s goal is to force Lamebook to drop the “book” out of their name and has previously filed a lawsuit against the funny page for trademark infringement.

Deeper Analytics Offered By Facebook To All Page Owners
All Page administrators will be able to see impressions of all posts they’ve made in the future. More statistics will be present within these impressions, such as how many unique readers or “Likers” a post has and what kind of feedback a post has received.  All unique users that interacts with a post will be counted into a Page’s MAUs, which is an attempt by Facebook to drive numbers up.

Facebook Trademarks The Word ‘Face’?
Facebook has received a notice of allowance from the U.S. Patent and Trademark Office, bringing the social network closer securing the word Face as a trademark, when used with chat rooms or bulletin boards. Facebook filed for this trademark almost five years ago and the company now has six months to file a statement of use and pay a fee.

Facebook Growing Around The World This Fall According To Measurements
Facebook has gained 2.7 million new users in the U.S. this October after a similar gain in September, making the total number of users 137 million. The social network, according to a recent study published in October, gained 13.3 million new users total around the world. Facebook itself has not published or confirmed any new numbers since it reached 500 million users in late July.

Facebook Uses A New “Member Suggestions” Module
A “Member Suggestions” bar, which recommends friends to add to your currently viewed Group is being used by Facebook. The new feature is supposed to help Groups keep growing after all implementations to the Group feature now are complete. The module displays users who are friends with many of the Group’s members and urges the user to add them to the Group, promoting growth.

Facebook Urges Page Administrators To Claim A Place
Facebook is doing all it can to merge the two services Pages and Places into one feature. The social network now urges Page Administrators to claim a Place, if the Page they are running shares the same name as the Place. This is an attempt to increase the number of Check-ins made and to get businesses to offer more deals to their customers by using Places and Pages as one.

Facebook Used To Catch Female Draft Dodgers In Israel
By monitoring Facebook profiles of young Israeli women, the government in Israel is identifying those who are using religion as an excuse for not doing military service. Enlistment is mandatory in Israel for everyone over the age of 18 and over 1000 women have been caught so far, by the use of Facebook as a tracking device. One woman was caught after logging onto Facebook on the Sabbath, and another one was caught after uploading a picture of her eating non-kosher food.

“Pay Later” Option For Virtual Goods Tested By Facebook
Pay your Virtual Goods later might actually be an option for gamers in the future if Facebook gets their way. A new system is currently being tested where the user can spend Credits they haven’t paid for and repay the balance later. The balance can only be repaid by using a credit card or PayPal. No offers, gift cards or mobile payments can be used and the debt is not required to be paid right away. There is currently no information available regarding how far into debt a user can go without repercussion.

Facebook Brings Back App Requests
App requests are back on the right side bar on the homepage. Counters for requests will be displayed to the left and text alerts on the right. This is meant to make users more positive to use apps and respond to requests. Since the removal of the requests, game and application growth has been suffering and Facebook now hopes to turn this around.

Facebook Credits On Sale In The UK
Tesco and the game retailer Game offers Facebook Credit gift cards in more than 1000 stores in the UK. Game will sell the cards in denominations £5, £10 and £25, while Tesco will provide £10 and £20 versions. The cards can be used on Facebook in order to purchase Virtual Goods in approximately 200 games that currently are supporting the currency. The Virtual Goods economy is expected to reach £550 million at the end of the year and some estimates points that the entire U.S. Virtual Goods economy might reach $1.6 Billion this year.
“Social gaming is becoming increasingly popular, so we are pleased to offer what might be an ideal Christmas present for those who enjoy playing social games on Facebook”, Tesco commented.

Facebook Customizing Its Products For Specific Locations
There are more and more signs that Facebook is trying to customize its products to make them work in other countries, with special focus on Japan, South Korea and Russia, countries where Facebook is more eager to grow. The translation tool is one example, making it possible for Facebook to spread to other countries and get instant feedback from users. In Japan, Facebook has released a customized interface for mobile users, an app that helps with job searching and a way for users to transport Facebook content to Mixi. In South Korea, Facebook has launched a site about the country and offered a few job openings. In Russia, Facebook has made some deals, allowing mobile users to get free access to the site and a deal with Russian search engine Yandex.

Facebook Places Not Popular In The U.S. Military
Members of U.S. armed forces has up until very recently been allowed to have Facebook Places enabled on their phones, not any more it seems. A document originally presented by the US Army has been passed out, ordering members of the army to disable the application. “The main concern relating to the use of the application, is that it may inadvertently compromise the locality of a military user. Of significant note, users on operations or in Northern Ireland, are potentially putting themselves at risk by drawing attention to their exact whereabouts”.

Statistics States: Facebook On Fire
Recent statistics provided by Omniture, shows that Facebook received 151.126 million unique visitors past October, compared to 97.372 million October 2009. This suggests an increase in traffic with astonishing 55 percent in just one year. The good news continues; according to newly published data provided by Hitwise, one in four page views in the U.S. took place on Facebook last week, which translates as 10 percent of all internet traffic available. More people are clearly visiting the site and staying longer as well. In October ’09 people were spending 17.840 million minutes on Facebook in total, whereas this October that number had increased to 42.578 million minutes, meaning a growth of 72.1 percent.

Your Facebook Profile Becomes A Published Book
Ninku Archivist, a publishing company offers its clients the possibility to get their Facebook profiles published as a book for $24 annually. The service is also available as a free trial where three chapters will be created. One text chapter with a month’s worth of status updates, links notes etc; one photo chapter with all your photos and one profile chapter; telling a story about you with information from your Facebook profile.

Facebook Is Aiming At Becoming Your Homepage
Facebook has started prompting some users to set up the site as their homepage, by the use of a bar at the top, showing pictures of some of your friends. Facebook is testing different methods on a small group of users in order to see which method brings the best result. Being people’s homepage is good for traffic as well as branding and could ultimately help Facebook replace Google, which is used as homepage by many people today.

There is stable growth on Nasza Klasa in almost all titles this week, except for “Test Drive” from Play. The title soars upwards like a rocket with an incredible gain of 128.87%. “Goodgame Mafia” is doing well with a 22.79% increase and “Goodgame Café”, also from Goodgame Studios is gaining in popularity with a 16.72% increase. The list on Nasza Klasa now consists of 20 games total and featuring a couple of new titles. “Paradise Resort” from 101XP is back, after being absent last week. “Goodgame Farmer” also enters; making Goodgame Studios a well represented developer with three strong titles on the list. Plinga is not letting go of the top two placements however and “Icy Tower” and “Pet Party” are still going strong, extending their lead over the rest of the titles present.

	App Name	Developer	Installs	Gain in %
1.	Icy Tower	Plinga	2.698.609	+1.06%
2.	Pet Party	Plinga	2.590.122	+2.36%
3.	Happy Harvest	Elex	2.184.930	+0.93%
4.	Mafia	i-Jet	1.643.500	+0.68%
5.	Crazy Charly	Plinga	1.045.424	+0.94%
6.	Moja Szkola	i-Jet	956.919	+0.45%
7.	General Hospital	i-Jet	945.672	+0.43%
8.	Funtris	Plinga	935.837	+1.11%
9.	Turtle Squad	Plinga	814.132	+1.31%
10.	Wild West Trains	i-Jet	740.965	+1.97%
11.	Goodgame Café	Goodgame Studios	709.113	+16.72%
12.	Świat Danio	Danio	655.534	+0.89%
13.	Treasure Story	Plinga	646.786	+23.50%
14.	Texas Hold ém Poker	Plinga	593.398	+2.87%
15.	Test Drive	Play	456.949	+128.87%
16.	Goodgame Farmer	Goodgame Studios	404.005	new
17.	Goodgame Mafia	Goodgame Studios	360.398	+22.79%
18.	Seafight	Bigpoint	286.966	+3.15%
19.	DarkOrbit	Bigpoint	275.835	+2.82%
20.	Paradise Resort	101XP	230.544	new

Orkut is a social networking site owned and run by Google, Inc launched in 2004. The website, which is hosted and managed in Brazil, is named after its creator Orkut Büyükkökten and lets users create a profile page and interact with each other. The Orkut network might not be as popular as Facebook or MySpace in the States, but it has gained quite a lot of followers in Brazil and India, where it according to numbers from April 2010, had 48% and 39% of its total fan-base. The site currently has more than 100 million active users worldwide. The network features a rich variety of games and applications. “Happy Harvest” from Elex is the most popular and “Mini Farm” from Vostu is placed second. The list is dominated by developer Vostu with three games at the very top.

	App Name	Developer	Installs	Gain in %
1.	Happy Harvest	Elex	21.615.882	new
2.	Mini Farm	Vostu	16.289.082	new
3.	Café Mania	Vostu	10.945.672	new
4.	Football Legends	Vostu	4.301.311	new
5.	Happy Harvest 2	Elex	4.117.549	new
6.	Vida Rock	ColorCube Games	2.216.860	new
7.	Bola Social Soccer	Playdom/Mentez	2.015.959	new
8.	Resort Tropical	Playdom/Mentez	1.800.592	new
9.	Guitar Flash	gamesx	1.647.133	new
10.	Houseking	Por Boyaa Interactive	1.410.830	new
11.	Slapster	Games2Win	1.399.905	new
12.	GTA Underground	MICOIA	1.342.967	new
13.	MindJolt Games	MindJolt	1.324.511	new
14.	Super Mario World	MICOIA	1.260.756	new
15.	Wheel Wheel	adquick	1.047.797	new
16.	GTA Vice City	MICOIA	953.388	new
17.	OK Jogos	gamesx	932.292	new
18.	Happy Pet	Elex	931.845	new
19.	Super Mario Flash	SrJogos	885.847	new
20.	Happy Harvest 3	Elex	800.556	new

Stable growth is what Grono is all about right now. Every title is gaining, leaving the table a healthy green exactly as it looked last week. “Super Mario Flash” is still in the unthreatened leader and “Bloons” is 2nd, but not nearly as popular just yet, even if the title is growing constantly. The top gainer is “Super Stacker 2″ with a 0.60% increase but the title stays at number 16 for now. The network currently holds 180 games total and new titles should appear on our list as popularity increases, but for now these 20 titles are not going anywhere.

	App Name	Developer	Installs	Gain in %
1.	Super Mario Flash	Oopa	655.215	+0.13%
2.	Bloons	Ninja Kiwi	326.650	+0.30%
3.	Tetris	Neave	258.273	+0.27%
4.	Fun Fun Candy	fun2fun	163.891	+0.29%
5.	Billiard	Axifer	155.172	+0.37%
6.	Collapse	Ultimate Arcade, Inc	116.734	+0.46%
7.	Papparazi	Peerflix	86.457	+0.14%
8.	Sonic	Dennis-Gid	82.410	+0.18%
9.	Surgery	Neomedia	80.927	+0.26%
10.	Flight of the Hamsters	Kids Next Door Games	78.996	+0.22%
11.	Globetrotter XL	Dschini	70.791	+0.19%
12.	Bombay Taxi	Addicting Games	64.534	+0.28%
13.	Homedrunk	Killtime Games	58.823	+0.21%
14.	Puzzle Bobble	Taito	57.744	+0.30%
15.	Pac Man	Neave	56.422	+0.10%
16.	Super Stacker 2	Gaz	53.598	+0.60%
17.	Tennis Game	Gamedesign	45.155	+0.26%
18.	City Racers 2	Rawcade	43.177	+0.16%
19.	Buggy	Pankaj	40.298	+0.10%
20.	Mad Monday	Mausland Entertainment	39.536	+0.12%

The two networks MeinVZ and StudiVZ are now presented in one table as the VZ Networks decided to combine the numbers in their reporting. The move probably intends to make the StudiVZ numbers look less fatal; however, even the combined numbers cannot hide the negative overall trend. “Café Time” does very well this week with a 12.04% increase. “Goodgame Café” is another title that increases its fan-base and there is clearly a positive trend in “café-games”, at least for the moment. The list also has a new entry in “Dorfleben”, a farming and village building game.

Game and App Trends:
The game trends on MeinVZ and StudiVZ this week are pretty clearly farming and other construction games followed by pet games.  The application section is dominated by quizzes, which are becoming more and more popular every week. Brands, and applications for good, such as weather forecasts and applications teaching you words of wisdom is also growing in numbers.

	App Name	Developer	Installs	Gain in %
1.	Frohe Ernte	Elex	1.712.465	-0.58%
2.	Brain Buddies	wooga	1.266.410	-1.66%
3.	Bubble Island	wooga	734.271	-0.94%
4.	Monster World	wooga	528.852	+0.39%
5.	Frohe Ernte 2	Elex	500.321	-2.87%
6.	Frohe Ernte 3	Elex	410.991	-3.22%
7.	Wobbix Quiz	Quiz-Fabrik	358.759	-2.90%
8.	Mein Fisch	HappySNS	319.159	-2.94%
9.	Goodgame Farmer	Goodgame Studios	296.711	-4.39%
10.	Pet Party	Plinga	245.116	-1.03%
11.	Cute Pig	Elex	230.360	-4.39%
12.	Café Time	Elex	228.192	+12.04%
13.	Turtle Squad	Plinga	219.142	-2.82%
14.	Icy Tower	Plinga	211.301	-2.26%
15.	Traumstadt	Elex	198.874	-7.13%
16.	Das Quiz-Rennen	Quiz-Fabrik	191.254	-2.75%
17.	Goodgame Café	Goodgame Studios	190.516	+2.28%
18.	Dorfleben	halfquest	188.921	new
19.	Crazy Charly	Plinga	181.952	-3.70%
20.	Funcards	Plinga	175.501	-2.98%

The SchülerVZ Network is doing reasonably well this week with plenty of titles gaining users. “Meine Modewelt” is doing extraordinary well with a 9.31% gain this week. “Flughafen” is also attracting new users with a 1.01% increase. “Icy Tower” and “Autochallenge” are both doing well this week gaining in strength. “Wobbix, das Quiz” is this week’s biggest loser with 0.78% closely followed by “Goodgame Farmer” with a 0.61% loss.

Game and App Trends:
Fashion, farming and simulated hospitals are this week’s top game trends on the Schüler Network. On the application side different quizzes are still going strong as well as various dating applications. This week’s most growing applications seems to be one where the user is supposed to show friends how much they mean in terms of love or friendship, by marking it on a sort of friendship tree.

	App Name	Developer	Installs	Gain in %
1.	Frohe Ernte	Elex	1.067.257	-0.23%
2.	Brain Buddies	wooga	811.577	-0.53%
3.	Icy Tower	Plinga	480.738	+1.01%
4.	Bubble Island	wooga	443.955	-0.09%
5.	Pet Party	Plinga	421.958	+0.94%
6.	Monster World	wooga	366.522	+0.14%
7.	Frohe Ernte 2	Elex	339.226	-0.31%
8.	Turtle Squad	Plinga	328.355	-0.08%
9.	Crazy Charly	Plinga	327.410	-0.27%
10.	Mein Fisch	HappySNS	327.156	+0.10%
11.	Goodgame Farmer	Goodgame Studios	305.504	-0.61%
12.	Goodgame Mafia	Goodgame Studios	266.297	+0.73%
13.	Autochallenge	Elex	237.138	+1.42%
14.	Traumstadt	Elex	234.527	-0.46%
15.	Frohe Ernte 3	Elex	232.852	+0.36%
16.	Meine Modewelt	Plinga	223.888	+9.31%
17.	Cool Fish	Elex	213.806	-0.52%
18.	Cute Pig	Elex	203.943	-0.28%
19.	Wobbix, das Quiz	Quiz-Fabrik	202.896	-0.78%
20.	Flughafen	i-Jet	190.781	+1.61%

There is some heavy fluctuation on this week’s Tuenti list, affecting some games more than others, but there is a clearly negative trend in the top 4 titles. “Towner” is still the most popular game on the network but it loses installs this week and so does “My Rainforest” on 2nd place with a decline of incredible 31.04%. “Texas lo grande” isn’t doing well either and drops 11.55% this week. Some games are on the other hand up and coming, like “Crazy Bottling” with an 11.07% increase and “Waka Waka” with a 10.28% gain in installs this week. The developer base is still restricted to Mertogames.

	App Name	Developer	Installs	Gain in %
1.	Towner	Metrogames	1.677.859	-8.34%
2.	My Rainforest	Metrogames	1.276.496	-31.04%
3.	Texas a lo Grande	Metrogames	807.486	-11.55%
4.	Pooltastic	Metrogames	544.677	-1.45%
5.	Frog Street	Metrogames	331.996	+0.08%
6.	Jai Lai	Metrogames	229.234	-3.02%
7.	Fishing Wars	Metrogames	225.656	-4.36%
8.	Aquaball	Metrogames	218.596	+0.29%
9.	Catapult	Metrogames	214.434	-19.78%
10.	Magic Spiders	Metrogames	170.745	-0.58%
11.	Biotronic	Metrogames	162.852	+1.23%
12.	Gold Sweeper	Metrogames	151.663	+0.64%
13.	Chess Knight	Metrogames	134.900	+5.11%
14.	Pro Boxing	Metrogames	115.701	+9.81%
15.	Slide	Metrogames	104.586	+10.28%
16.	Crazy Bottling	Metrogames	102.879	+11.07%
17.	Archer Piglets	Metrogames	98.542	+0.89%
18.	Pirates & Cannons	Metrogames	94.141	+2.53%
19.	Antivirus	Metrogames	89.322	+7.28%
20.	Waka Waka	Metrogames	84.624	+10.28%

MySpace Announces Mashup With Facebook
With a newly redesigned website, MySpace has announced that it is implementing several new changes, that will take the social network into a whole new direction. Amongst the new changes is a mashup with Facebook. The Facebook Like button will be appearing throughout the site and users can now login to MySpace directly with their Facebook profiles. This is all in line with MySpace’s new focus on social entertainment.

Facebook Credits Now Available in UK Retail
Facebook credits, the popular currency used on the Facebook platform, is spreading around the world becoming more popular. Retailers in UK now offer the currency as gift cards pre-loaded with a certain amount. The expansion of the Credits system is very important, if Facebook intends Credits to be a universal online currency in the future.

New API-Controlled Test User System For App Developers Implemented
Facebook has implemented a new application testing system which makes it easier for developers to create fake user accounts, in order to test applications. The fake accounts befriend each other are not spamming real users. Previously, developers had to create real accounts, something that required a lot of time.

50 Percent of Small to Medium-Sized Businesses Block Facebook at Work
In a recent survey the company Webroot found that smaller to medium-sized businesses are more likely to establish policies that prevents workers from using social media sites during work hours. 1000 companies participated in the survey and 81 percent of workers said that their company had an Internet Policy in place. 50 percent said that they were not allowed to visit social networks, 39 percent have a company that does not allow Facebook.

Facebook Makes Changes to the Flash Player
Facebook has changed the dimensions of the flash player in the news feed. The new dimensions are 398 by 398 pixels, making it smaller than previous. These new dimensions could make some flash attachments to be displayed improperly; why Facebook are now urging developers to check that their material looks right.

This Week’s Five Fastest Growing Facebook Applications
The popular search engine “Bing” resides at 1st place this week and now boasts a fan base of 4.9 Million users. “Quiz Whiz” from developer Quizzes lets the user take quizzes about various things, as well as create your own quiz. There are currently 1.595.172 people using the application, placing it on 2nd place. 3rd place goes to Digital Chocolate’s “Hollywood City”, focusing the player on being the next Hollywood mogul. 1.271.431 new players joined this past week. Momentus Media conquers the 4th place with their “Badges” application, adding 1.012.837 new users this week. “Crime City” grabs the final and 5th place and continues to grow on Facebook. The game adds 952.910 new users this week.

Top Five Most Explosive Facebook Applications
Digital Chocolate’s “Hollywood City” grabs the 1st place with 1.270.689 new players last week. “Badges” with 1.108.520 new users takes the 2nd place this week closely followed by the quiz “How Old Are You Inside” which a total of 523.691 users have been taking this past week. 4th place with 430.773 new users goes to “Friend Stats”, which lets the user know how many top fans they have. On 5th and final place another Digital Chocolate game called “Island God” resides. The game registered 412.335 new users last week.