Only a few European social networks managed not to get completely overrun by Facebook. The Germany-based VZ network is the most successful in Europe, counting over 16 million members. The network consists of StudiVZ, SchülerVZ and MeinVZ, which are seperate social networks targeting university students, students up to high school and working professionals.
In December 2009 the VZ network implemented OpenSocial to bring externally programmed apps and games to the platforms. The results are promising: 484.000 daily active users with a sharp increase in the recent weeks. Currently the network lists over 50 apps and games. Increasing popularity of the games will make the platform more interesting for developers.
In our new series AppStats we will weekly report about developments on the platform. Next week onwards we will additionally provide weekly growth rates. Here are the AppStats for this week:
|2.||Frohe Ernte||Elex Co. Ltd||194.535||407.214||254.856||856.605|
|3.||Wobbix Quiz||Quiz-Fabrik GmbH||158.185||233.190||202.851||594.226|
|4.||Benote deine Lehrer||Spickmich||-/-||-/-||546.994||546.994|
In total, the VZ-Networks count 5.7 million game and app registrations. Surprisingly, games have a share of only 63%. The popularity of relatively basic entertainment, service and news apps might be due to the low number of available quality games. The overall figures seem quite modest compared to US competitor networks, however, it should be kept in mind that the VZ network started the implementation of games and apps just a few months ago. Although social networks like Facebook seem to be way more attractive to developers, the role of the VZ network should not be underestimated. “The VZ networks are the biggest social network in Germany, Europe’s largest economy. We have millions of users there and therefore they are important for us in addition to our global reach on Facebook.“, says Jens Begemann, CEO and founder of wooga. With over 1.8 million users Brain Buddies, wooga’s first game on the VZ-Networks, is dominating the charts. A new wooga game will be launched soon – „We will bring Bubble Island and our future games to the VZ networks. We maintain one code base for both networks and therefore new features and content are always released almost at the same time for both platforms – once the initial porting is done.“.
The number of games on the VZ network is steadily increasing. The first farming game „Frohe Ernte“ launched just a few weeks ago and is received very well. The VZ network announced to implement payment methods in Q2. Once payment systems are working, monetization opportunities will be increased for national same as international game developers. We are looking forward to see the network’s current upward trend continue.